Ebook | Building Your Omnichannel Data Foundation

"Building Your Omnichannel Data Foundation:
This Time It's Personal"

How Insurance Companies Can Benefit From Multiple Data Sources

An open data framework for an insurance company, more so than many other industries, relies on the integration of multiple data sources. Unification of online activity, phone transactions, and sundry insurance agent channels are key to track full visitor paths, note key abandonment points, and maintain a complete picture of sales, policy changes, and customer inquiries.   Multiple data sources makes financial sense, too. In a recent survey of CIOs, 83% say that revenue is affecte...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Media Tech Summit 2015 Recap

We were thrilled to attend last week’s 2015 Media Tech Summit in Las Vegas, a two-day event featuring 350 of the brightest minds in the industry. Some of the most innovative brands in media were in attendance, including Facebook, iHeartMedia, NBCUniversal, and Electronic Arts, among many more. The focus for this year’s event was Data Science -- turning information into action, new business models, platforms, and paths to alternative consumer experiences – and there were lots of ins...
By Tyler Rice
About the Author:

Tyler Rice is Associate, Business Development at Ebiquity, plc.

3 Reasons Your Big Data Project Will Fail

Whether you call it multi-channel, omni-channel, data lake, data ocean, data pond, data puddle, or some other ridiculous term it is safe to say that your big data project is probably not going as well as you'd like it to. According to Gartner, 85% of Fortune 500 organizations will be unable to gain a competitive advantage with big data in 2015.   Everyone understands the value of the data being collected, and we all understand how much data is being created daily about an individ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term generated 391K mentions on social media, nearly four times that of another jargon superstar, “big data,” according to social media monitoring service TrendKite.   Real-time data has tremendous value in today’s evolving digital landscape, where consumers no longer have the pati...
By Admin
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Posted by our team of rockstars.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Transforming the Politics of Analytics

Transforming the Politics of Analytics   As you build your analytics program, you will no doubt have to work across multiple business units, leading to a boatload of political red tape. As you look to decipher the politics within your organization, there is more than meets the eye (just like the Transformers).    I’ve been touring the US for our Empower Workshop Series and at the end of the workshop, there is an open discussion panel with all the presenters fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Making Sense of Big Data

Stratigent has been in the analytics industry for over 11.5 years.  During that time, we have seen many "buzzwords" become part of our everyday lingo.  "Web Analytics" quickly became "Digital Analytics" and is now commonly referred to as "Multi-Channel Analytics." We have also seen words such as "Engagement" and "Optimization" which, depending on your audience, can mean about one hundred different things.   I think we can all agree that the hottest topic in our industry...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

"Enterprise" vs "Best in Class" Analytics Program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:   How do you define an "Enterprise" or "Best in Class" analytics program?   I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simpl...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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