Campaign Analysis And Optimization

Today’s marketers are responsible for utilizing a value-driven approach towards their organizations short and long-term online marketing initiatives. Three of the primary approaches towards deriving that value include: Site Optimization, Business Process Improvements and Campaign Analysis and Optimization. This month, I’d like to discuss the following aspects of campaign analysis and optimization and how it can drastically affect a marketer’s decisions on where to allocate marketing budget...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

2012 Newsletter

  As we wrapped up 2011, I wanted to take a moment and reflect on some accomplishments for Stratigent and our clients: We have built out an extensive data integration team that has helped many of our clients improve upon their understanding of the data.  Our Solegi ETL for SiteCatalyst was one of the many cool things as a result of this team's efforts. Stratigent added key senior members to the team, such as Mai...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC (part 2)

A couple months back, I started a two-part series on integrating Voice of the Customer (VOC) data into your analytics solution. You can reference my previous article on OpinionLab integrations here. This month, I will focus on ForeSee Results. Similar to OpinionLab, ForeSee Results is also a VOC vendor. However, their solution delivers surveys that leverage the American Customer Satisfaction Index (ACSI) to provide valuable data about the user experience. This data is very different from the pag...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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