Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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