Old Dogs CAN Learn New Tricks: How the Pet Care Industry is Evolving Consumer Engagement

While many brands have been focused on crossing over to online from traditional brick and mortar, Amazon surprised many industry experts by recently doing the complete opposite. The recent re-branding of the now Amazon-owned Whole Foods has reinvigorated the conversation about brands crossing between the online and brick and mortar retail space. While the new crossover is proving to be beneficial to consumers with immediate price cuts and membership benefits to Prime users, it also allows Ama...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Programmatic Ad Spending Tale of the Tape: Real-Time Bidding vs Programmatic Direct

It is well-known that annual digital display programmatic ad spending is in the tens of billions of dollars and makes up more than half of the U.S. industry’s digital display ad spend. What may not be as well recognized or appreciated is just how significant this majority is. According to eMarketer’s Q2 ’17 programmatic ad spending report, nearly 4 out of every 5 digital display ads will be purchased programmatically in 2017. Thus, of the $41.75B spent on digital display ads in 2017, $32.5...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

See the Entire Picture with Total View Attribution

Have you ever asked yourself the question “What are the shares between online and offline sales & media?” Or maybe the question was “What is the business impact of our marketing investments?” Today’s media landscape is full of challenges that impact your ability to achieve business goals. Among the top challenges are ever evolving fraud tactics, debates over viewability standards, and transparency between your media agency and your team. These pressures are underscoring the impo...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

IAB Updates its Specifications for In-App Ads, Here’s What Brand Marketers Need to Know

Last week, the Interactive Advertising Bureau (IAB) released an update to their Mobile Rich Media Ad Interface Definitions ( MRAID ) to include metrics that the standards were previously lacking. The new update, the third release of its kind, focuses on improving the user experience for consumers as well as ad designers and provides deeper insights into factors important to mobile advertisers today, such as viewability, audibility, standardization of the close button, and guidance on pre-fetched...
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

The Importance of the Digital Advertising & Transparency Partnership

The following is an excerpt from our 2017 Ebiquity UpFront Annual Report. To access the full report, click here.   At the surface, all seems to be good on the digital front – in fact, digital ad buying was reported as topping traditional TV ad-buying in the US for the first time ever in 2016. And industry insiders are touting the success of digital in 2016 as a sign of continued growth for the channel. “Investment in the (digital video) medium has been significant, with 51 perc...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Digital Ad Revenue Surpasses TV – Is the Future Finally Here?

Over the past decade, we have heard time and again about the rise of digital spend, the decline of TV ad dollars and the inevitable overtaking of TV by Digital. While this prognosis was no secret, it had still yet to occur. The general perception was that with the continued surge of over-the-top content, both subscription and free, with Netflix, YouTube, Facebook Live, HBO Go and all the rest, combined with the proliferation of cross-platform, anywhere-you-are access, that day would finally come...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

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