Olympic & Paralympic Advertising: A Look at Inclusion

The 2016 Rio Summer Olympics and Paralympics are finally upon us and the advertising world has taken notice. While the Super Bowl and FIFA World Cup prove to be an important time for advertisers, there is no other athletic event that draws more global attention than the Olympics. Case in point: NBCUniversal has already sold over $1 billion dollars in ad sales [1] in hopes to reach the approximately 3.6 billion people around the world expected to tune in to the live broadcasts [2]. With such wide...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Data: The New Form of Currency for Advertisers

We are roughly a week removed from the publication of Ebiquity and FirmDecisions’ recommendations for the media industry and it was an honor to personally contribute to that project with the Association of National Advertisers (ANA).  Part One of the Transparency Study brought forth facts related to rebates and other non-transparent business practices in the U.S., and we were tasked with compiling the prescriptions, principles, and processes for advertisers to capitalize on the opportu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Brand Lag in Media: Gotta Catch ‘Em All

It creeps up on you when you least expect it. It makes you put your plans on hold. It’s the ultimate “time suck”, sometimes holding a strange power over you that you may not even realize. This may sound like Pokémon, but it’s actually something far greater. It’s about the organizational phenomena known as Brand Lag – and if you’re a marketer or advertiser, we’re certain you’ve experienced it more than once.  So, what is a brand lag? Essentially, you approach a new stra...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

No More Status Quo: How to Find the Right Analysts for Your Brand

If we did a search for the most used statement in any of my newsletters, it would probably be a variation of “the purpose of collecting data is to take action on it.” Oddly enough, I’ve actually never taken that a step further and outlined what you should look for in an individual to analyze that data and determine what those actions should be. Whether you run a Fortune 500 company or are just starting out, it’s vital to understand what makes for a good analyst – and how that analyst c...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

U.S. Advertising: Best of Mother’s Day 2016

Last Sunday marked Mother’s Day in the United States, a holiday celebrated around the world between March and May. While Mother’s Day has taken many forms over the years, the current incarnation of this holiday is centered on honoring mothers for all they do, producing a huge opportunity for marketers and advertisers to tickle the heartstrings of the most powerful U.S. consumers – women. [1]    According to the National Retail Federation, total Mother’s Day spending...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

U.S. Advertising: Earth Day CSR Recap

This week marked the 46th annual Earth Day celebration, one the largest environmental movements of the past century. In addition to raising awareness in 141 countries, Earth Day also creates a platform of sustainability for brands looking to make a difference and stand out from the competition. For many organizations, promoting corporate social responsibility (CSR) initiatives can create a huge impact.    According to a Global CSR Study conducted by Ebiquity and Cone Communi...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

A View on Viewability: Tips to Increase Media Performance

As viewability has become one of the newest transactional metrics in the industry, the IAB recently released a Viewability Primer for Publishers to help the collective understand how to manage their sites, content and inventory to improve metrics. While the primer was crafted with publishers in mind, several of the concepts can be applied by agencies and advertisers to improve a campaign’s overall viewability performance. Pre-Work is Necessary Before Purchasing Placements While this may seem...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

Ebiquity Strengthens their Media Value Measurement Practice with New Leadership

In their continued commitment of innovation and leadership, Ebiquity, the leading, global independent marketing performance specialist, announces the appointment of Margaret Lewis as the Managing Director, Media Value Measurement – North America.    By leading Ebiquity’s Media Value Measurement teams, Margaret will drive the strategy for the division, which specializes in helping brands cultivate agency relationships, focus on accountability and measurement, and ultimately cr...
By Admin
About the Author:

Posted by our team of rockstars.

The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
About the Author:

Written by the Media Value Digital Team at Ebiquity,plc

Pages

Contact Us Now