Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Breaking Ground on a New Path of Programmatic Buying

With the introduction of digital advertising’s first unit in 1994, media began to change as a new, more digital savvy generation emerged. Traditional media began to inform the structure and formats with digital advertising. More than 20 years after the first banner ad and the evolution of digital advertising formats, digital is now poised to lead the buying processes and technologies behind traditional media.   I attended the IAB Advance Programmatic Training in New York last m...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

Four Hurdles Brands Face with Global Media Expansion (and How to Nab the Competitive Edge)

One. Trillion. Dollars.    No, it’s not a ransom number requested by Dr. Evil. It’s the forecasted number of worldwide media, marketing, and advertising spend in 2016.  Though global reach was once a pipedream for growing brands, the possibilities of international reach are now almost limitless.    While eyes are often set on expansion into emerging international markets to secure future stability, uncertainties arise when the decision has been mad...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Building a Bridge Across the Communications Divide: Ebiquity’s PRSA International 2015 Study

The explosion of social media, the evolving publisher landscape, shifting budgets, and increased importance placed on ROI is driving a sea of change in the world of marketing, communications, and advertising. Traditionally considered distinct and disparate disciplines, the trend towards integrating these teams and offering a joint, cross-practice approach to brand management and promotion is growing.     Subsequently, inter-disciplinary agencies are booming as a result of br...
By Rebeca Denny
About the Author:

Rebeca is Managing Director, Market Intelligence North America at Ebiquity.

Purpose and Profit at the PRSA International Conference

What is the relationship between purpose and profit? When asked, consumers frequently say they prefer brands that are socially responsible, but their purchase decisions don’t always reflect this. For example, while the 2015 Cone Communications/Ebiquity Global CSR study found that 84% of global consumers say they try to purchase products or services that are socially or environmentally responsible, only 63% say they have actually done so.    What accounts for this gap? If c...
By Christopher Martin
About the Author:

Christopher Martin is Associate Account Director at Ebiquity, plc

2015 PRSA International Conference: Identifying, Engaging, and Measuring Brand Influencers

At the recent PRSA International Conference in Atlanta, we were given a peak into the world of brand influencers. With the proliferation of technology and communications channels, brands are now rethinking how they engage with the consumer. As a result, brand influencers, who can provide those meaningful recommendations that lead to consumer action, have become a key communication strategy for many companies. Below are some highlights that illustrate its success.    Identify...
By Jennifer Clark
About the Author:

Jennifer Clark is Account Director, Market Intelligence at Ebiquity, plc

PUBLICATION | Response Issue 21

Welcome to the last issue of Response for 2015. In this quarter we highlight ‘what every advertiser should know about online video’, we look into optimizing both social media performance and video content marketing and share some practical advice on agency contracts and ad-blocking.
 
 
Articles in Issue 21:
 
What every advertiser should know about online video
SIMON CROSS

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