WEBINAR | Mobile App Analytics: Cracking The Black Box of Digital Measurement


Mobile App Analytics - Cracking The Black Box of Digital Measurement 

Since the dawn of the Internet, digital marketers have been a notoriously analytics focused bunch. But when it comes to mobile apps, most marketers are unable to work their powers of digital insight. 

WEBINAR | Achieving a Single View of Engagement


Presented by Stratigent, Ensighten, Readers Digest, and the CMO Council.


IN Interview: Ensighten

We are counting down the days until we take over the Field Museum in Chicago for the largest, single day in analytics – INAC15. Leading up to the conference, we sat down with each sponsor to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. Each session features a speaker from leading brands, like HBO, Crate & Barrel, Luxottica, and Fidelity Investments, and the sponsors were the driving force behind each brands success in utilizing the lates...
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Beyond the Law: Why Organizations need to be Conscientious about Privacy Compliance

Your online visitors today are more aware and pay more attention to the use of their data on the web, so addressing privacy concerns in an open and honest way establishes much needed trust within the visitor experience and brand identity. It doesn't hurt to be ahead of the curve, especially in inherently sensitive areas like financial services, insurance and healthcare, as it only takes one seemingly minor public misstep to tarnish a sterling reputation that required years to establish. ...
By David 'DJ' Johnson
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David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

A Look at Agility 2015 – Integration, Enhancement & Innovation

We have attended Ensighten’s Agility conference every year as a result of our unique history together with Ensighten originally being built inside of Stratigent. Ensighten set out in the hopes to fix a specific set of pains caused by the implementation of web analytics platforms and it is incredible to see the growth of the industry as manifested by the growth in attendance since the first Agility conference. This year’s event was no disappointment and the very large ballroom in the Palac...
By Maigari Jinkiri
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Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

SWSE14 Flash Interview! Talking with Ensighten's Josh Slivken

  Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important for you to get up-close & personal with our partner presenters. So today we are talking with Josh Slivken from one of the leading providers of omni-channel data and tag management solutions - Ensighten!    So why did we partner with Josh? Is...
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