CXSF 2015 Recap: Forrester's Forum for Customer Experience Professionals

I recently had the chance to attend the 2015 Forrester’s Customer Experience Conference in San Francisco (CXSF). During the conference, I had plenty of opportunities to connect with leading innovators to share best practices, converse on the latest Forrester research, and of course, enjoy some amazing San Francisco cuisine.    As a seasoned member of the customer experience (CX) community, it was refreshing to hear how other leading practitioners and analysts describe...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Purpose and Profit at the PRSA International Conference

What is the relationship between purpose and profit? When asked, consumers frequently say they prefer brands that are socially responsible, but their purchase decisions don’t always reflect this. For example, while the 2015 Cone Communications/Ebiquity Global CSR study found that 84% of global consumers say they try to purchase products or services that are socially or environmentally responsible, only 63% say they have actually done so.    What accounts for this gap? If c...
By Christopher Martin
About the Author:

Christopher Martin is Associate Account Director at Ebiquity, plc

2015 PRSA International Conference: Identifying, Engaging, and Measuring Brand Influencers

At the recent PRSA International Conference in Atlanta, we were given a peak into the world of brand influencers. With the proliferation of technology and communications channels, brands are now rethinking how they engage with the consumer. As a result, brand influencers, who can provide those meaningful recommendations that lead to consumer action, have become a key communication strategy for many companies. Below are some highlights that illustrate its success.    Identify...
By Jennifer Clark
About the Author:

Jennifer Clark is Account Director, Market Intelligence at Ebiquity, plc

Social Media Listening: The New Way to Measure Success

Social media has become an integral part of empowering the consumer and examining how they engage with brands. While everyone seems to have a social media presence these days, only 7% of the US population used one or more social networking sites 10 years ago, according to the Pew Research Center. Now that figure has increased almost tenfold to 65%.    To accommodate this trend, 71% of brands plan to invest more heavily in social media -- but with so many different touch poin...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

INAC15 Recap

On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference (INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or man...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

ACA Fall 2015 Executive Forum Recap

CMO's are very smart people.   I know this is obvious, but it's the why they are smart that I find fascinating.   Looking into the digital future  First, a bit of background. Along with Federica Aperio, Head of Digital at Ebiquity, I had the privilege of being invited to present findings from our joint report with the CMO Council, “The Path Forward: Marketing’s Outlook into the Digital Future,” at the recent ACA Fall 2015 Executive Forum. The report hi...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

TrendWatching 2015: The Expectation Economy and Beyond

Recently, trend-hungry professionals from across the U.S. were given a sneak peek into the inspirations and applications of industry-driven innovation while attending the New York TrendWatching Conference. The all-day event showcased the most important insights into the future of consumerism, including a trend that’s currently embraced by consumers worldwide – the Expectation Economy. What does this mean to you? We set out to elaborate this movement and uncover new insights while at the c...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

Media Tech Summit 2015 Recap

We were thrilled to attend last week’s 2015 Media Tech Summit in Las Vegas, a two-day event featuring 350 of the brightest minds in the industry. Some of the most innovative brands in media were in attendance, including Facebook, iHeartMedia, NBCUniversal, and Electronic Arts, among many more. The focus for this year’s event was Data Science -- turning information into action, new business models, platforms, and paths to alternative consumer experiences – and there were lots of ins...
By Tyler Rice
About the Author:

Tyler Rice is Associate, Business Development at Ebiquity, plc.

IN Interview: Ensighten

We are counting down the days until we take over the Field Museum in Chicago for the largest, single day in analytics – INAC15. Leading up to the conference, we sat down with each sponsor to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. Each session features a speaker from leading brands, like HBO, Crate & Barrel, Luxottica, and Fidelity Investments, and the sponsors were the driving force behind each brands success in utilizing the lates...
By Admin
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Posted by our team of rockstars.

IN Interview: Tealium

With a little over a month until the biggest, free analytics conference in Chicago – INAC15, we set off to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. The sponsor organizations are key in setting the stage for the conference, almost literally. Their constituents across global brands, such as Crate & Barrel, HP, Ferguson, and Luxottica, will be the speakers providing insights into the latest marketing technologies and strategies needed t...
By Admin
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Posted by our team of rockstars.

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