Stratigent Announces Tealium as a Sponsor of IN Analytics Conference

 
April 6, 2015 - CHICAGO -- Stratigent [an Ebiquity company], a global leader in multi-channel analytics, has announced the sponsorship of Tealium, a leader in tag management and real-time unified marketing solutions, for their premiere, full-day user-conference - IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
 

Ensighten Signs on as Sponsor of Stratigent IN Analytics Conference

 
April 1, 2015 - CHICAGO -- Stratigent [an Ebiquity company], the global leader in multi-channel analytics, has announced the sponsorship of Ensighten, a leading tag management solution provider, for their premiere, full-day user-conference, IN Analytics Conference. The conference will take place at the historic Field Museum in Chicago, Illinois on October 15, 2015.
 

SWSE14 Flash Interview! Talking with Maxymiser's Chloe Lind

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you might be wondering about the guests we have touring with us. In today’s partner Flash Interview, we are talking with Chloe Lind, Managing Consultant at Maxymiser - a leader in multivariate testing, personalization and cross-channel optimization solutions. Why does C...
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8 Fun Facts about SWSE14 Locations

  As we continue to tour the U.S. for the Stratigent Workshop Series: Empower 2014 with Ensighten, Maxymiser, Observepoint and Opinionlab - it got us thinking about our eight locations and what makes them unique. We scoured the web and found some interesting facts that you might not know about these beautiful cities.      If you want to attend our workshop at any of the cities below, reserve your spot today by visiting, the Stratigent Event Page &nbs...
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SWSE14 Flash Interview! Talking with Observepoint's Doug Jensen

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with ObservePoint - a leader in automated tag auditing for Digital Marketers. And today, we are speaking with one of our workshop presenters - ObservePoint's VP of Sales, Doug Jensen. What makes Doug so inherently cool that we would want him to present at our workshop? Doug...
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What You Missed at SWSE14 – Minneapolis

Our annual SWSE workshop series kicked off last week in Minneapolis and it was a day of marketing discussion, interaction and dare we say, fun?!   For those of you who were not able to join us, here is a quick list of what you missed (and what you’ll get if you attend any of our upcoming workshops).     1. Un-Marketing The marketing analytics industry is inundated with buzzwords, at SWSE14 we help you sift through the sea of hashtags to figure out what...
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Party with Stratigent at eMetrics San Francisco

Over the next couple days you'll be attending seminars, networking and learning from the brightest and most talented in the digital analytics space at eMetrics in San Francisco.    It's a jam-packed couple of days and that's why we're saving the best for last! There's something big happening during lunch on day 3 of eMetrics that's sure to end with a bang.    I'll give you a hint: it's not about digital or web analytics because that doesn't convey the full...
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Engage & Agility Event Recap

Conference season has started, and I must say it started quite well!  I find myself quite exhausted from the chitchat and information sharing, but exhilarated by what I learned.  So, after taking a quick nap on the plane, I decided to write this somewhere over Nevada & Colorado mulling over all of the info I took in from the events of the week and trying to figure how to share some of it.  We started the week out by attending the Webtrends Event, Engage, which was held at the...
By David Dobes
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David Dobes is a Solutions Consultant, North America at Stratigent.

Going Back to Cali…

Going Back to Cali… LL Cool J was onto something with this song, and it is top of mind for me as I think about Stratigent’s presence at this year’s Data Driven Business Week (DDBW) in SF.  We had the opportunity to show up in force and show people what Stratigent has been up to lately, especially given that we celebrate our 10 year anniversary (!!) this year.  DDBW includes shows such as eMetrics, Conversion Conference (ConvCon), and Predictive Analytics.  I wanted to provi...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

WAW Chicago Event: Social Measurement Recap

Stratigent and Critical Mass sponsored the sold out WAA Chicago Chapter Panel Discussion on Social Measurement earlier this week. If you missed the event, below is a recap of the topics covered. One commonality we found among Social Media marketers is that no two organizations share the same measurement objectives. There was a lot of talk around social KPI's and how organizations are burdened with non-actionable data.  At Stratigent we avoid this common pitfall by meeting with key stakehol...
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