Ebiquity joins Facebook’s Marketing Mix Modeling Program

Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program. Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually evolving like Facebook.   All Ebiquity clients...
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