Opticon17 and the Power of Experimentation

Against the force of fierce modern competition for the next customer and market share, companies need an edge. However, that edge will not be apparent, nor will it present itself plainly in a Harvard case study. To find your edge, a process of experimentation will be key to deciphering what works in your favor and what does not. Each company’s path will be different, shaped by industry, line of business, size, and geography. Yet, in general, any experimentation program starts with an experimen...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

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