Google for Communicators, a PRNews Guidebook

Stratigent, an Ebiquity company, contributes to PRNews Guidebook for Communicators   The Google 360 Stack is a suite of solutions focused on providing advertisers with the data needed to further optimize the customer journey across all channels. The solution is very intuitively designed, which lends itself to building more user-friendly ways to put those insights to work.   PRNews set out to provide professional communicators with a guide to help with utilizing the Google...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Full Steam Ahead? What you should know about Accelerated Mobile Pages

The necessity of having a strong mobile strategy is only increasing in importance each day. With more Google searches taking place on mobile devices than computers, leading brands need to ensure that they are making the most of their organic mobile search program. When you combine this trend with the knowledge that conversions fall by 12% for every additional second a webpage takes to load, it is plainly apparent that ensuring efficient load-times for your mobile website is a necessity. Wheth...
By Jason Lydon & Jordan Kanter
About the Author:

Jason is an Analytics Developer and Jordan is an Analyst, Team Lead at Stratigent

Optimizing AdWords: Search & Shopping Campaign Cross Device Conversion Tracking

Four years ago, Google AdWords started including metrics on cross-device conversions calculated only for conversion paths that start from a Google.com search. But the conundrum of how to capture cross-device conversions from ads on the search and display networks was still perplexing to the leading analytics company.     This year, however, it looks like AdWords will add full cross-device conversion tracking. Starting March 14, 2017, tracking complex, multi-platform conversion...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

Google Analytics Data Studio 360 - take your visualization & reporting to the next level

Integrating data is a must for businesses looking to achieve actionable insights based on their data; but often times data is siloed and the act of gathering each piece of data for a holistic view is a very daunting and time-consuming task. Your team’s time is valuable and spending time formatting, spreadsheeting, fumbling through reports and clunking through charts can end up with few insights to share. Yes, the struggle is real.    Luckily, there are options available to help...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics Workaround for E-commerce

  During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through Google Universal Analytics Enhanced Ecommerce.   Google Analytics Enhanced Ecommerce is implemented using a Data Layer through Google Tag...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Differentiated Instruction: The Ultimate Analytics Training Framework

I often employ a distinct teaching framework called “differentiated instruction” when leading teams through analytics training. It sounds complex, but it really just means teaching in a way that enables students of all skill levels to learn. Since organizations often have teams with disparate skill levels, training can be a difficult when faced with meeting the needs of skilled and novice workers. Using a differentiated instruction as a training framework means tweaking your training methods...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Google Performance Summit 2016: The Continued Strength and Vision of the Google Platform

In the multi-channel analytics industry, it’s funny how quickly perspectives and the concept of “incumbents” change. In 2009 clients and investors asked whether Google would take analytics seriously. No one was sure whether Google thought of analytics as a business or a hobby. Obviously, there were major implications for how seriously they took this venture. Omniture (now Adobe) and Webtrends, the incumbents, knew that no one wanted to find themselves between Google’s crosshairs. In...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Business Consultant at Stratigent 

Dance, Metrics, Dance! The New Powers of Google Analytics

As of a recent update, Google Analytics reminds me of the tool.  What tool?  The tool with the power.  What power? The power of calculated metrics, of course (what did you think I’d say, voodoo?). Combined with dimension widening, Google Analytics has really rounded out its capabilities, now even more able to solve any labyrinthine problems you may encounter.   Here’s what’s new -- and yes, prepare yourself for more 80s movie references.   Y...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

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