Differentiated Instruction: The Ultimate Analytics Training Framework

I often employ a distinct teaching framework called “differentiated instruction” when leading teams through analytics training. It sounds complex, but it really just means teaching in a way that enables students of all skill levels to learn. Since organizations often have teams with disparate skill levels, training can be a difficult when faced with meeting the needs of skilled and novice workers. Using a differentiated instruction as a training framework means tweaking your training methods...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Google Performance Summit 2016: The Continued Strength and Vision of the Google Platform

In the multi-channel analytics industry, it’s funny how quickly perspectives and the concept of “incumbents” change. In 2009 clients and investors asked whether Google would take analytics seriously. No one was sure whether Google thought of analytics as a business or a hobby. Obviously, there were major implications for how seriously they took this venture. Omniture (now Adobe) and Webtrends, the incumbents, knew that no one wanted to find themselves between Google’s crosshairs. In...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Dance, Metrics, Dance! The New Powers of Google Analytics

As of a recent update, Google Analytics reminds me of the tool.  What tool?  The tool with the power.  What power? The power of calculated metrics, of course (what did you think I’d say, voodoo?). Combined with dimension widening, Google Analytics has really rounded out its capabilities, now even more able to solve any labyrinthine problems you may encounter.   Here’s what’s new -- and yes, prepare yourself for more 80s movie references.   Y...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

How to Exclude Bot Traffic in Google Analytics

Bot traffic can severely impact your reporting data, leading to false assumptions, hampering your site performance, and even increasing site maintenance costs. While you may believe bot traffic does not impact your site, recent reports suggest that 59 percent of all site visits may be associated with bots. With this in mind, it’s important to understand how to spot bot traffic in order to accurately report your data.    This post outlines some best practices to detect...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

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How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
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Posted by our team of rockstars.

Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Google Analytics Advanced Segments – Tips for Success

I’ve been doing quite a bit of training in Google Analytics lately. The most fun thing about that has been walking users through reports and having the chance to ‘WOW’ them with some of GA’s excellent features, especially Advanced Segments. Though I will note, a client recently suggested that there should be a drinking game for real-time reports, which I say, why not? However let’s not digress, drinking games with analytics tools can be fun, but we’ve got a job to do! One thing I’v...
By Admin
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Posted by our team of rockstars.


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