How to Exclude Bot Traffic in Google Analytics

Bot traffic can severely impact your reporting data, leading to false assumptions, hampering your site performance, and even increasing site maintenance costs. While you may believe bot traffic does not impact your site, recent reports suggest that 59 percent of all site visits may be associated with bots. With this in mind, it’s important to understand how to spot bot traffic in order to accurately report your data.    This post outlines some best practices to detect...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Best Google Analytics Reports You Didn't Know Existed

Google Analytics is a solid cornerstone for any marketing program. Google’s custom reports and dashboards are highly effective in data analysis with the standard reports and dashboards they offer. But deep inside the tree of default GA reports lay numerous classic reports and more advanced reporting modules that Google has rolled out to their users that go virtually undiscovered.   If you’re a frequent Google Analytics user, you’ve probably become very good at creating...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Google Analytics Certified Consulting

 
Unleash the power of the Google Platform for your business.
Google Analytics Standard | Google Analytics 360

 

How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
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Posted by our team of rockstars.

Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Google Analytics Advanced Segments – Tips for Success

I’ve been doing quite a bit of training in Google Analytics lately. The most fun thing about that has been walking users through reports and having the chance to ‘WOW’ them with some of GA’s excellent features, especially Advanced Segments. Though I will note, a client recently suggested that there should be a drinking game for real-time reports, which I say, why not? However let’s not digress, drinking games with analytics tools can be fun, but we’ve got a job to do! One thing I’v...
By Admin
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Posted by our team of rockstars.

Stratigent Strengthens Longstanding Google Partnership

CHICAGO, Illinois (January 21, 2015) – Stratigent [an Ebiquity company], a global leader in multi-channel analytics, has announced continued expansion of their Google Platform Practice which focuses on building effective analytics programs for their clients via the Google platform.
 

Google,all I want for Christmas is...

Well, I already have my two front teeth, and barring any unforeseen injury I plan on not needing new ones any time soon. I'm also not talking about SSL Search, despite the amount of uproar we've witnessed in the industry as a result.  Sure, it sucks to have the ability to collect information about your natural search keywords impacted when users are logged into their Google account, but it's not the end of the world. Ultimately, I think this argument around SSL Search is miss...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

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