Stratigent Strengthens Longstanding Google Partnership

CHICAGO, Illinois (January 21, 2015) – Stratigent [an Ebiquity company], a global leader in multi-channel analytics, has announced continued expansion of their Google Platform Practice which focuses on building effective analytics programs for their clients via the Google platform.
 

Google,all I want for Christmas is...

Well, I already have my two front teeth, and barring any unforeseen injury I plan on not needing new ones any time soon. I'm also not talking about SSL Search, despite the amount of uproar we've witnessed in the industry as a result.  Sure, it sucks to have the ability to collect information about your natural search keywords impacted when users are logged into their Google account, but it's not the end of the world. Ultimately, I think this argument around SSL Search is miss...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
By Admin
About the Author:

Posted by our team of rockstars.

Taking Control: Google Analytics’ User Management Upgrade

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?! Firstly, let’s understand what each level in the hierarchy is: 1. Account - Your access point for Analytics, and the topmost level of organization. You cannot migrate historical data fro...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

A Copy for Your Records

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data warehouse? Also, what if unique analytics are being performed from old tools tying web data to offline metrics gathered from other systems? As it turns out, Google provides a very sim...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

Google Outage Proves the Importance of Page Tag Location

Last Thursday's Google outage had a dramatic impact on more than just Google users; it was widely reported that the outage killed 5% of Internet traffic and prevented users from accessing popular services such as Gmail and YouTube. The less-reported aspect of the story is that the outage also impacted some websites using Google Analytics. During the outage, the visitors to those sites noticed distinctly slower-than-normal loading times. The slow-loading websites problem was...
By Admin
About the Author:

Posted by our team of rockstars.

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