Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
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Posted by our team of rockstars.

Taking Control: Google Analytics’ User Management Upgrade

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?! Firstly, let’s understand what each level in the hierarchy is: 1. Account - Your access point for Analytics, and the topmost level of organization. You cannot migrate historical data fro...
By Victoria Sawtelle
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Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

A Copy for Your Records

A common complaint I have heard from clients regarding Google Analytics involves losing one’s data to Google’s chasm-sized storage bins, never to be seen again. Sure, Google does provide a healthy API and a nice array of reporting, but what if you want to use log files to upload web data into a home-grown data warehouse? Also, what if unique analytics are being performed from old tools tying web data to offline metrics gathered from other systems? As it turns out, Google provides a very sim...
By Adam McArdell
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Adam McArdell is a Senior Consultant at Stratigent.

Google Outage Proves the Importance of Page Tag Location

Last Thursday's Google outage had a dramatic impact on more than just Google users; it was widely reported that the outage killed 5% of Internet traffic and prevented users from accessing popular services such as Gmail and YouTube. The less-reported aspect of the story is that the outage also impacted some websites using Google Analytics. During the outage, the visitors to those sites noticed distinctly slower-than-normal loading times. The slow-loading websites problem was...
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Posted by our team of rockstars.

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