Data Governance

GOVERNANCE
Tame the Organizational Beast.
 
Businesses are like living, breathing structures and interaction is an important aspect of any business model. We’ve assisted companies in creating data-driven cultures for more than a decade and to have a truly successful program, the efforts of all involved need to be realized. To help ensure business units are effectively interacting with each other, following protocols and delivering a collaborative effort, we will work with you to create a customized governance model that works with the structure of your business.
 
 
 
 

Data: The New Form of Currency for Advertisers

We are roughly a week removed from the publication of Ebiquity and FirmDecisions’ recommendations for the media industry and it was an honor to personally contribute to that project with the Association of National Advertisers (ANA).  Part One of the Transparency Study brought forth facts related to rebates and other non-transparent business practices in the U.S., and we were tasked with compiling the prescriptions, principles, and processes for advertisers to capitalize on the opportu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Three Common Myths in Analytics

Happy Holidays to you and yours! With the end of the year in sight, I thought it would be fun to address a few of the common myths floating around in our industry and provide some of my thoughts around them.     I think the biggest struggle for clients these days is the fact that there are new technologies popping up every day and each one of them has a promise to deliver on something better than anyone else. It's a lot of noise, and fortunately firms like Stratigent exist t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Afterthought of Governance in Big Data

As companies move through analytics maturation, take advantage of big data, and begin to understand the value of available data sets, they often forget to verify the accuracy and validity of the data itself. It appears governance is the last piece of the big data piece puzzle being applied, often due to lack of allocated resources. However, treating governance as an afterthought can lead to major problems. Let’s investigate why this may be the case.   Stakeholders vs. Analysts&...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

Breaking Up with Your Vendor: Why, How and What You Need to Know

When it comes to working with vendors, unfortunately situations may arise where the vendor is more interested in protecting their territory than empowering the client. These instances can easily derail the long-term goals of major enterprise projects and must be remedied quickly. However, identifying and resolving the issue isn’t always an easy task.   We have worked with a diverse portfolio of partners through our Multi-Channel Partner Network for more than a decade and we’v...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

6 Stages of an Effective Governance Model

Many organizations spend significant portions of their budget to implement analytic tools from providers like Adobe, Google and IBM; yet despite these great tools, they fail to see the deep insights from their investment. These organizations then find themselves struggling to understand where the issues lie. I can tell you from experience, the lack of insights is not from incapable tools or analysts, but rather the absence of effective governance.     To help you get started...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transforming the Politics of Analytics

Transforming the Politics of Analytics   As you build your analytics program, you will no doubt have to work across multiple business units, leading to a boatload of political red tape. As you look to decipher the politics within your organization, there is more than meets the eye (just like the Transformers).    I’ve been touring the US for our Empower Workshop Series and at the end of the workshop, there is an open discussion panel with all the presenters fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Farewell to Unica: 3 Steps to Migrating Platforms + Free Consultation

A couple of weeks back, the Stratigent team was given some unfortunate news: IBM is sunsetting the Unica NetInsight analytics product. Cue up the Boys II Men because it truly is so hard to say goodbye to this platform. We have had the pleasure of working with the Unica solution as Unica’s premier partner dating back to well before the IBM acquisition. We worked with most of their largest clients and helped to create analytics plans that generated incredible success for these organ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now