Taking Control: Google Analytics’ User Management Upgrade

Google Analytics has recently updated their User Management system from a simple role-based system (Admin and User? How primitive!) to a highly granular system; this includes three levels in the account hierarchy with four different types of permissions. What to do with all of these new access permutations?! Firstly, let’s understand what each level in the hierarchy is: 1. Account - Your access point for Analytics, and the topmost level of organization. You cannot migrate historical data fro...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Making Sense of Big Data

Stratigent has been in the analytics industry for over 11.5 years.  During that time, we have seen many "buzzwords" become part of our everyday lingo.  "Web Analytics" quickly became "Digital Analytics" and is now commonly referred to as "Multi-Channel Analytics." We have also seen words such as "Engagement" and "Optimization" which, depending on your audience, can mean about one hundred different things.   I think we can all agree that the hottest topic in our industry...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

"Enterprise" vs "Best in Class" Analytics Program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:   How do you define an "Enterprise" or "Best in Class" analytics program?   I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simpl...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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