2017 State of Healthcare - How Technology is Transforming the Traditional Healthcare Experience

Consumer-facing websites such as WebMD, Mayo Clinic, and HealthLine have helped provide medical information to millions of individuals around the world. In fact, according to a Pew Research Center study, over 70% of adult internet users have searched online for information regarding a wide-range of healthcare issues including general health, serious conditions, prescription options, procedures, nutrition, and more. While these websites used to represent both the beginning and end of the patient...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

Case Study Healthcare

The benefits of utilizing testing and data analysis are well known and, when it comes to achieving business goals, having an effective testing and analytics campaign in place can be the difference between realizing success or failure. Recently, a leading Healthcare Association was able to increase their registration completion rate through testing and analysis, allowing them to better personalize their member’s experience by delivering customized content. Successful testing and data analysi...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

The Importance of a Client Controlled Data Layer

A data layer is a variable -- or set of properties and values -- that define a piece or grouping of information to be accessed and used for the purpose of tracking data and/or interactions. At its best, a data layer creates a "one-stop shop" for referencing any data that needs to be tracked.   Client controlled means that it is created and maintained by the client, whether it is done via the IT department, marketing department, or within a CDN. But, what are the core reasons why...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

Handbook | INSIGHT SOLUTIONS

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Your data tells a story and you must listen to it inorder to derive the necessary insights to impact your results, achieve your goals and improve the overall ROI from your marketing investments. But you don’t have to do it alone; Stratigent can be your strategic partner working towards the vision you have for your organization. We can help you generate global adoption of the data, deliver it to all relevant stakeholders throughout your business and most importantly, we can help you create a data-driven culture so that you can utilize your gathered data to make decisions.

Handbook | STRATEGY SOLUTIONS

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A holistic strategic approach that encompasses each platform of your business is where you'll find the greatest impact on your organization's performance, investment and overall brand experience. The first step in this endeavor is devising a strong strategy- but where do you start?

Handbook | IMPLEMENTATION SOLUTIONS

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Implementation is about building an adaptive platform for your business. Whether you're ready to deploy tag management, implement mobile analytics or build a strategic data layer, we can help you pick a tool that's right for your business, implement the technical aspects to work in harmony with your current structure and ensure overall integrity of the data that's being collected.

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