3 Trends I’d Like to See in 2016

While it may be difficult to believe, here we are at the end of October and many of you are likely preparing for your upcoming Holiday Code Freeze. November always ends up being a big month for our company, as we spend a bit of time doing a post-mortem analysis of the business over the past year, while focusing most of our efforts on the innovation for the year ahead. So, I thought I’d share a partial list of the trends with you that we hope to see catch on in 2016:   Evolu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How Brand Managers Can Define Clear Objectives and Goals

We’ve all been in a kickoff meeting with a brand manager who starts telling us how they would like to measure clicks on the hero banner, the links in the footer, and of course, that social widget in the left stack. As analysts, it’s our responsibility to pull the brand manager from the weeds by asking them why they want to measure these elements. But, how do we do this?    We use that four-letter word “goal” and its buddy “objectives” a lot. When you focus effort...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Closing the Digital Gap with an Effective Confidence Audit

Companies built on a foundation focused on optimizing their digital investments understand the importance of leveraging data to make business decisions. In this regard, traditionally-operated companies are at a disadvantage; they’re forced to adapt an analog business model to the demands of a rapidly growing, digital economy. And they have a right to be concerned - a modernized and adaptive digital presence is fast becoming a prerequisite for meaningful brand recognition. Without an effecti...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Top Browser Extensions for Multi-Channel Analytics Pros

Micro-tool Roundup Does your job require you to wear multiple hats? If your job sits anywhere in the intersecting spheres of multi-channel analytics and digital marketing, then the chances are high. When focusing on so many things at once- managing vendor tags/pixels, analytics tools, user interaction tracking, JS debugging/page testing, etc. - it's crucial you use the right tools for the job. The good news is that, in most cases, your best tool remains the same: your browser. In this blog...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Enhance Your Data - Through Integrating VOC (part 2)

A couple months back, I started a two-part series on integrating Voice of the Customer (VOC) data into your analytics solution. You can reference my previous article on OpinionLab integrations here. This month, I will focus on ForeSee Results. Similar to OpinionLab, ForeSee Results is also a VOC vendor. However, their solution delivers surveys that leverage the American Customer Satisfaction Index (ACSI) to provide valuable data about the user experience. This data is very different from the pag...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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