Groundbreaking Data Announcements + A 2017 Activity

  I think it is safe to say that 2017 is off to a very interesting start.  Rather than focusing on the political side of things, as all social feeds tend to trend these days, I wanted to focus on two recent data developments and an exercise your teams might benefit from in early 2017.  Namely:   Amazon announcing their intent on making Alexa app data available to developers  Facebook and Youtube announcing their intent on letting the MRC audit their me...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transparency Doesn't Diminish the Quality of Work

Much has been said about the Association of National Advertisers’ Transparency Initiative, of which I had the privilege of being a part of since Ebiquity and FirmDecisions authored the recommendations on the path forward for the industry.  A year ago, we were eagerly awaiting the findings of the study so we could digest those into actionable next steps for advertisers.  While we embark into 2017 with our clients and partners, I thought it would be a good idea to address the prov...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

From Inside the Ring: Programmatic Punch Round 1: Transparency

The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak on two key issues: transparency and programmatic.   The Drum Hall hosted Round 1 of the Programmatic Punch, which was held in...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

How Cloud Computing can Elevate Analytics

  Big data analytics has been around for a while and its worth has widely been accepted. Yet, companies still struggle with maintaining their data, storing it, and then actually using it.  When large amounts of data are being processed at high speeds, companies need a solution to help leverage their data. One solution is cloud computing, which gives organizations the ability to consolidate data across all of their channels and sources at a grand scale.   So what exactly...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Olympic & Paralympic Advertising: A Look at Inclusion

The 2016 Rio Summer Olympics and Paralympics are finally upon us and the advertising world has taken notice. While the Super Bowl and FIFA World Cup prove to be an important time for advertisers, there is no other athletic event that draws more global attention than the Olympics. Case in point: NBCUniversal has already sold over $1 billion dollars in ad sales [1] in hopes to reach the approximately 3.6 billion people around the world expected to tune in to the live broadcasts [2]. With such wide...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Data: The New Form of Currency for Advertisers

We are roughly a week removed from the publication of Ebiquity and FirmDecisions’ recommendations for the media industry and it was an honor to personally contribute to that project with the Association of National Advertisers (ANA).  Part One of the Transparency Study brought forth facts related to rebates and other non-transparent business practices in the U.S., and we were tasked with compiling the prescriptions, principles, and processes for advertisers to capitalize on the opportu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Native Mobile Analytics 101: The Good, the Bad, and the What You Need to Have

Nothing is hotter than mobile right now. 72% of Americans have some sort of mobile device. [1] 62% of digital media time is spent on smartphones and tablets. [2] Mobile apps have also driven most of the growth in digital media usage in the past two years. While these numbers all represent the unique opportunity of mobile and building mobile apps, they also present unique challenges when it comes to native mobile analytics, which refers to data gleaned from a standalone application on a part...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

The CX Struggle is Real: Five Types of Online Customer Struggle & How to Eliminate Them

As online channels continue to grow, many companies are challenged with the age old question: how can we create and maintain meaningful connections with online customers? After all, expectations have never been higher, with 76% of consumers viewing customer service as the true test of how much a company values them. [1] Oftentimes though, the online experience does not meet the needs of a customer, creating a situation analysts like to call the “customer struggle.” Though the custome...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Information Security and You: A Relationship Based on Trust

Data security is becoming increasingly important as consumers continue to transition their lives online. From banking to buying, online security is vital for the success of a company. While 91% of brands have adopted some sort of risk-based cyber security framework, incidents from stolen identities to data breaches across organizations, obviously still occur.  The success of any organization greatly depends on the sense of trust your customers feel. To obtain that trust in a technologica...
By Dustin Wallace
About the Author:

Dustin Wallace is a Consultant at Stratigent

U.S. Advertising: Best of Mother’s Day 2016

Last Sunday marked Mother’s Day in the United States, a holiday celebrated around the world between March and May. While Mother’s Day has taken many forms over the years, the current incarnation of this holiday is centered on honoring mothers for all they do, producing a huge opportunity for marketers and advertisers to tickle the heartstrings of the most powerful U.S. consumers – women. [1]    According to the National Retail Federation, total Mother’s Day spending...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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