You’re Over-Thinking Customer Experience

They say you only have one chance to make a first impression. Whether it’s a job interview, a first date, or a customer interacting with your brand for the first time, the same holds true. So, why do organizations spend so much time buried beneath data and technology trying to find that needle in a haystack when your customers could care less?   Think about how much time you spend trying to create the perfect reports, the perfect implementation of analytics, or even the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

U.S. Advertising: Earth Day CSR Recap

This week marked the 46th annual Earth Day celebration, one the largest environmental movements of the past century. In addition to raising awareness in 141 countries, Earth Day also creates a platform of sustainability for brands looking to make a difference and stand out from the competition. For many organizations, promoting corporate social responsibility (CSR) initiatives can create a huge impact.    According to a Global CSR Study conducted by Ebiquity and Cone Communi...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

An Ever-Evolving Consumer Experience: AdAge Digital Conference 2016

  Over the course of the past year, primary conversation around digital media has focused less on how the space can be used in innovative ways to reach consumers, and more so around the issues that exist when using the space. The 10th anniversary of Ad Age’s annual Digital Conference continued this trend by highlighting such concerns early, but segued into a forum discussing the consumer experience evolution and how brands can create better storytelling in order to connect with con...
By Media Value Digital Team
About the Author:

Written by the Media Value Digital Team at Ebiquity,plc

Adobe Summit Recap: My Hangover, Experience Business Tale

In the movie The Hangover, the plot is driven by the fact that Vegas has a way of taking control of an evening and keeping you out way later than you may have originally intended. After spending a week at Adobe Summit, I can relate with the characters and not just because I met Mike Tyson while out there. It was an adventure from start to finish, exactly as Adobe planned it; just on the edge of overwhelming but familiar at the same time.    The Evolution of the Wolf Pack...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

The Customer Journey, Brand Storytelling, and Other Things We’re Looking Forward to at AdAge Digital

Next week, the Ebiquity Digital Team will have the opportunity to attend AdAge Digital, a two-day conference that explores the changing world of digital marketing and media. While this is an incredibly exciting time in this mile-a-minute industry, “change” is the sort of understatement that can spell either huge opportunity or huge challenges for brands.   As advertisers, what we knew five years ago no longer holds true. According to multiple reports across the industry, digi...
By Media Value Digital Team
About the Author:

Written by the Media Value Digital Team at Ebiquity,plc

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

A 360 Solution: Why Google’s New Suite is Code for Opportunity

Consumers are a needy bunch these days. They don’t just expect great products -- they expect the journey that leads to their purchase to be equally great. As marketers and analysts, it’s our job to make sure the customer journey is as smooth as possible, and thankfully, the new Google Analytics 360 Suite will help us lead consumers down the right path.    Big names in the industry already offer solutions designed to tackle all areas of the marketing challenge – from op...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

Paving the Way for Programmatic Media Buying: Adobe Summit Edition

It’s hard to believe that this week will mark my seventh time attending Adobe Summit, the largest digital marketing conference of its kind. In the past, I’ve had the opportunity to meet top brands, attend the legendary Adobe Bash, as well as learn the latest innovations in experience management, marketing analytics, and of course, personalization and optimization. This year, however, I’m looking forward to a vertical that’s becoming important for decision makers on every level: progra...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Adobe Summit: Trading in Thunder Snow for Desert Heat

It’s 11:30pm and the hail and thunder snow are in full effect on the south side of Chicago. I’m sitting in a dark office listening to Axl Rose shriek about some jungle. Soon though, I’ll trade this insane weather for desert heat at Adobe Summit!     As a first time Adobe Summit attendee, I’ve been thinking a lot about what I want to get out of the event, particularly when it comes to hitting up key sessions, learning about the latest innovations, and meeting thought...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

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