A Digital Crossroads: The DMP

I recently had the honor of speaking at Tealium's Digital Velocity conference in San Diego on the topic of the Data Management Platforms (DMP) and the future of this particular technology. It ended up sparking an interesting conversation and I thought it might be helpful to convert my opinions into this month's newsletter to start a conversation with all of you!   This topic comes up regularly with our clients today as they try to ascertain the value from how to best leverage the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Look at Agility 2015 – Integration, Enhancement & Innovation

We have attended Ensighten’s Agility conference every year as a result of our unique history together with Ensighten originally being built inside of Stratigent. Ensighten set out in the hopes to fix a specific set of pains caused by the implementation of web analytics platforms and it is incredible to see the growth of the industry as manifested by the growth in attendance since the first Agility conference. This year’s event was no disappointment and the very large ballroom in the Palac...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Digital Velocity 2015 - A Few of Our Favorite Things

We were excited to be attending Tealium’s user conference, Digital Velocity, again this year. We were even more stoked to be presenting at the conference to help lead others toward better data ownership. For those of you who couldn’t be there, I want to share my favorite parts of the conference with a few key takeaways.    So what do San Diego, the Hard Rock Hotel, and candied bacon have in common? The Digital Velocity conference, it would seem! If you were following on...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

How to Grow a Highly Engaged Audience for your Website

It’s that time of year again - the time of year when most online marketers are heavily evaluating the success of their campaigns and strategies in 2012 and creating plans for 2013. Consequently there’s plenty of ways to slice and dice what happened on your site – What did your mobile visitors do? Did the new YouTube campaign bring in the anticipated ROI? Is our Twitter handle having an impact? While I was looking for inspiration for my blog post and reviewing the analyses I had completed...
By Admin
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Posted by our team of rockstars.

The Power of Mobile Analytics

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to Mashable Tech. If these figures don’t strike you, maybe the claim by one of the Mashable citation will. By 2015, usage of the mobile web will outpace desktop usage. With the growing number of mobile users, knowing how people are usin...
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What Urchin's Discontinuation Means for You

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Let’s start with the facts.  Urchin will no longer be available for partners to resell as of March 28, 2012. So, your option right now is to continue using the version of Urchin you have, upgrade to the newest version to be completely up to date, or simply look at other options. While Urchin will no...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Tag Management Systems

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these. For me, it’s all about tag management. If you haven’t heard of tag management, it’s the ability to manage and deploy any type of digital measurement technology to any platform thr...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Is Web Analytics Really Dead

Quite a few people have spoken up on this topic over the years. Back in 2006, Avinash Kaushik made a claim that traditional "web" analytics was dead in reference to the metrics we need to report on, and he was right. Nowadays, similar sentiments are being expressed by vendors such as Webtrends and other luminaries in the industry with regards to the reporting we know and love and websites themselves. The reasoning? It's pretty simple, actually. There is a momentum shift towards multi-channel ana...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Rising Tides

They say that the rising tide will lift all boats and that has definitely been a trend in the industry as of late. We obviously live in a very competitive and young industry. As such, new innovations continue to pop up all over the place. Some of them are in response to a growing need from the business while others simply look to create paths where they don't currently exist.  I wanted to touch on a few things that I've seen as of late that have really caught my eye and I'd love to turn th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Industry Happenings

First off, I hope everyone had a wonderful Thanksgiving! As always, the analytics industry is changing every day. So, I wanted to take a moment to talk about a few of the things going on in the industry that we perceive to be significant.   IBM Acquisitions IBM has been very busy over the last few months with the acquisitions of Coremetrics, Unica, and Netezza.  In our Rising Tides newsletter , we discussed Customer Intelligence and Predictive analytics. Well, IBM has acquired their...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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