Potential Digital Failures – Cross-Domain Tracking

After attending a variety of conferences lately, it's refreshing to see the increasing amount of people talking about their successes/failures as they try to get more multi-channel in focus with their data. We all agree that not only is this where our industry is heading, but it's where we need to be as organizations if we want to continue to innovate for our customers. That being said, I think it's time to take a step back and shine the light on a common mistake happening in the digital channe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Remove the Hype for Big Data.

As I sit down and reflect on 2012, there are so many things to be excited about in our industry heading into 2013. The industry continues to rapidly evolve and 2012 proved to be a year full of niche new technologies and datasets that helped clients really begin to understand the multi-channel landscape of their business. Customer touch points are increasing exponentially and the challenge to understand, control, and predict those interactions has become the primary focal point for our clients.&n...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Industry Observations- Jan 2012 Newsletter

Industry Observations I don’t know about all of you, but I couldn’t be more excited for 2012 in this industry.  I’ve been on the road quite a bit lately and have had the opportunity to interact with a lot of people and see a lot of great technologies.  As a result, I’ve got a few observations to share with all of you. Tag Management It’s no secret that the tag management space has really picked up; however, it’s not just about the implementation of an analytics vendor...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Industry Happenings

First off, I hope everyone had a wonderful Thanksgiving! As always, the analytics industry is changing every day. So, I wanted to take a moment to talk about a few of the things going on in the industry that we perceive to be significant.   IBM Acquisitions IBM has been very busy over the last few months with the acquisitions of Coremetrics, Unica, and Netezza.  In our Rising Tides newsletter , we discussed Customer Intelligence and Predictive analytics. Well, IBM has acquired their...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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