How Insurance Companies Can Benefit From Multiple Data Sources

An open data framework for an insurance company, more so than many other industries, relies on the integration of multiple data sources. Unification of online activity, phone transactions, and sundry insurance agent channels are key to track full visitor paths, note key abandonment points, and maintain a complete picture of sales, policy changes, and customer inquiries.   Multiple data sources makes financial sense, too. In a recent survey of CIOs, 83% say that revenue is affecte...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Handbook | INSIGHT SOLUTIONS

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Your data tells a story and you must listen to it inorder to derive the necessary insights to impact your results, achieve your goals and improve the overall ROI from your marketing investments. But you don’t have to do it alone; Stratigent can be your strategic partner working towards the vision you have for your organization. We can help you generate global adoption of the data, deliver it to all relevant stakeholders throughout your business and most importantly, we can help you create a data-driven culture so that you can utilize your gathered data to make decisions.

Handbook | STRATEGY SOLUTIONS

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A holistic strategic approach that encompasses each platform of your business is where you'll find the greatest impact on your organization's performance, investment and overall brand experience. The first step in this endeavor is devising a strong strategy- but where do you start?

Handbook | IMPLEMENTATION SOLUTIONS

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Implementation is about building an adaptive platform for your business. Whether you're ready to deploy tag management, implement mobile analytics or build a strategic data layer, we can help you pick a tool that's right for your business, implement the technical aspects to work in harmony with your current structure and ensure overall integrity of the data that's being collected.

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