KPIs: Do Your Decisions Match Your Destination?

Regardless of what industry you are in or what your business goals are, you have no doubt heard of a Key Performance Indicator (KPI). By assigning the appropriate KPIs, you can easily evaluate how effectively you’re meeting your strategic and operational goals. For a quick example, let’s use the past holiday, Thanksgiving, as your campaign. Using KPIs, we can evaluate how the overall experience was for your family members and therefore, determine if you made a good investment in the holid...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

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