Tracking Onsite Search

Onsite search is a topic that has been slowly gaining attention in the web analytics community over the last few years. However, I believe this is one of the most often overlooked areas of rapid and immediate improvement (low hanging fruit) possible for many sites. First, many visitors leverage onsite search as their preferred method of navigating the site. Additionally, the data discovered from analysis of onsite search activity can often provide valuable insights into the motivations of your s...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.


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