Marketing Effectiveness

MARKETING EFFECTIVENESS
Marketing doesn’t have to be guesswork.

By applying econometric techniques to analyze your data & predict outcomes, our experienced team can help you understand the effectiveness of each of your marketing investments; from media to promotions to online, our analysis will empower you to make data-driven decisions.

 

 

IAB Updates its Specifications for In-App Ads, Here’s What Brand Marketers Need to Know

Last week, the Interactive Advertising Bureau (IAB) released an update to their Mobile Rich Media Ad Interface Definitions ( MRAID ) to include metrics that the standards were previously lacking. The new update, the third release of its kind, focuses on improving the user experience for consumers as well as ad designers and provides deeper insights into factors important to mobile advertisers today, such as viewability, audibility, standardization of the close button, and guidance on pre-fetched...
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

Reflecting on the Super Bowl Ads

After enjoying one of the most expensive advertising days of the year, as data analysts, we can't help but judge what we see based on the measurability of that investment.  This year, on the day of the Super Bowl, advertisements generated $500 million in ad revenue for Fox, 21st Century Fox CEO James Murdoch said Monday, on the company’s quarterly earnings call1.   With advertisers investing millions of dollars on commercials, the first logical question to ask is simple: &...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

U.S. Advertising: Holiday Season Stress Relief

While the notion of a perfect Christmas dances through our heads like sugar plum fairies, Christmas can often be a hectic time of stress and anxiety for consumers. The great philosopher Linus Van Pelt once said “Christmas is not only getting too commercial, it's getting too dangerous,” due to the obligations that come with the holiday season. Between the pressures of travel, decorating, and gifts, the holidays can become much more complicated than Norman Rockwell made it appear.  ...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

You’re Over-Thinking Customer Experience

They say you only have one chance to make a first impression. Whether it’s a job interview, a first date, or a customer interacting with your brand for the first time, the same holds true. So, why do organizations spend so much time buried beneath data and technology trying to find that needle in a haystack when your customers could care less?   Think about how much time you spend trying to create the perfect reports, the perfect implementation of analytics, or even the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How to Merge Digital Marketing and Data Analytics in Your Business

Understanding how your projects are performing is crucial for the future of your business – after all, when you don’t know the full story, how can your organization grow? For example, when you look at a field like digital marketing, you often find that many marketers do not take advantage of complete data analysis strategies. While it may not seem obvious, digital marketers could drastically benefit from data analytics because when used together, a clear picture can be seen. ...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 

Two Easy & Effective Ways to Maximize your Digital Content Offering

Just about every organization distributes information intended to engage visitors, whether on their website, mobile app, via TV/ radio, print, etc. With so many available media sources, now more than ever, it is true – content is king – and there really is no substitute for great content that attracts visitors and makes them stick. But achieving maximum results is not just about great content, a variety of content types is also necessary in keeping users engaged and interested in your dig...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Introducing Publisher-Listener API

  Innovation is a major part of Stratigent’s DNA, which means we focus heavily on continuous improvement.  In this industry, it’s imperative that you have a partner dedicated to continuously looking for ways to improve the life of a marketer. Many consulting firms rely on static frameworks and models to drive costumer engagements. The “hard” work put in on the front end looks pretty in brochures and in presentations but that’s where the effort stops and this leads to ...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

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