A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

You’re Doing it Wrong: Content Marketing Strategy

It is not surprising that more and more companies are increasing their marketing spend on content marketing each year. In fact, marketers, on average, spend over a quarter of their marketing budget on content marketing (B2B Marketing Insider). However, after months of ideation, content design and publication, do we truly know how effective the investment has been? And even more importantly, can we identify which efforts didn’t work? That is exactly the question stakeholders will ask when th...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Break on Through: 5 Things You Need to Stop Doing Now.

Nothing in this world is perfect and that couldn't be more true for organizations struggling to become data-driven. As you strive to improve the customer journey across your owned channels, there are so many things you probably wish you could do with the data. Conversely, there are so many things you probably wish you could stop doing. I'd like to focus on things everyone should stop doing immediately. I grew up listening to The Doors with my dad, so in the immortal words of Jim Morrison it is t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Campaign Analysis And Optimization

Today’s marketers are responsible for utilizing a value-driven approach towards their organizations short and long-term online marketing initiatives. Three of the primary approaches towards deriving that value include: Site Optimization, Business Process Improvements and Campaign Analysis and Optimization. This month, I’d like to discuss the following aspects of campaign analysis and optimization and how it can drastically affect a marketer’s decisions on where to allocate marketing budget...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Tracking Onsite Search

Onsite search is a topic that has been slowly gaining attention in the web analytics community over the last few years. However, I believe this is one of the most often overlooked areas of rapid and immediate improvement (low hanging fruit) possible for many sites. First, many visitors leverage onsite search as their preferred method of navigating the site. Additionally, the data discovered from analysis of onsite search activity can often provide valuable insights into the motivations of your s...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now