U.S. Advertising: Super Bowl Brands With A Stance

Advertising Super Bowl - Brands take a stance Super Bowl 51 aired this past weekend, February 5th, on TVs across America. Thanks in part to the historic conclusion in overtime, the match was the fourth most viewed broadcast in American history with an estimated 111.3 million spectators. Going into overtime allowed four more commercials to air than anticipated, contributing to an estimated $509.6 million in ad revenue.  The high cost and mass viewership of the Super Bowl creates a ‘g...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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