Progressive Web Apps - Should You Be Using Them to Enhance Your Mobile Web Experience?

Move over Mayweather and McGregor, in the world of mobile development, there has been an ongoing debate behind the curtain between Native and Web apps. In the history of smartphones, it has been a one-sided encounter, with Native apps declared the champions time and again due to their interactive features that make them "smart" and “fun.” However, there is an exciting challenger in the mobile internet experience forum: Progressive Web Apps.  A Progressive Web App (PWA) is a website w...
By Jason Lydon
About the Author:

Jason is an Analytics Developer at Stratigent

Brick & Mobile? How Mobile is Reinventing the Traditional Customer Experience

Now, more than ever before, brands have a massive incentive to leverage mobile as a tool to enhance the traditional brick and mortar customer experience. On the short list of impressive and recent mobile news highlights are stories like, Mobile Data Traffic has grown 18-fold over the past 5 years. Or, for the first time, Mobile Internet Traffic exceeded desktop traffic worldwide last year. Mobile search even helped fuel the recent overtaking of TV ad spend by Digital ad spend. It’s safe to say...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

The Anatomy of the Perfect Mobile App Implementation

Many brands have embraced multi-channel analytics and they continue to design and refine the implementation of their channels to fit their business’ needs. However, the systems in place today do not support their needs when it comes to collecting data from the mobile channel. Unfortunately, most of the tools available today are web-centric and therefore require extensive configuration, implementation, and support to work correctly within apps. This can be a daunting challenge unless you start...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

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