GA on the Go: Google Analytics Launches a Mobile App!

A month after the Android app release, Google Analytics put their money where their mouth is and released the iOS GA app last week. Now you can check your site performance in real-time on just about any of your mobile devices, including iPhone (it’s optimized for iPhone 5!), iPad, iPod Touch and Android.    A long-standing GA partner, we spoke with Jesse Nichols of Google Analytics Premium, Industry Solutions & Partnerships, to get the scoop on the app. "The up...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Busting 3 Myths with Google Analytics Premium

Partner Spotlight: Google Analytics Premium   There is a rising theme in our industry today: if you don’t own your data, you don’t own your destiny. Every data analysis and management strategy should prioritize data ownership. Yet the task of managing and processing said data at the necessary speeds is no small order. Unless you are a technology giant that has invested hundreds of millions of dollars in one of the world’s fastest data infrastructures, it’s in your be...
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Mobile Integration: Prepare for the Future

As the digital world changes channels, mobile analytics integration should not be an afterthought. The world is inundated with smartphones and tablets that are faster than my computer and they continue to reshape the digital landscape more and more every day. You must be prepared to record these mobile users.    Generally, mobile web analytics can be confusing to traditional site-side analysts whose knowledge does not translate into understanding the nuances of the mobile us...
By Admin
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Posted by our team of rockstars.

Building a Mobile Attribution Framework Doesn’t have to be Scary

Mobile analytics can be tricky and after years of working with clients on their mobile framework, I've seen major advancements in the mobile analytics field. A solid, mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content and even build a retargeting program to improve conversion so I’m going to help you breakdown the approach logically so you can not only fully understand your mobile channel but also build your own mobile at...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Optimized GeoTargeting

Mobile phones have not only become a very vital part of our daily lives but also in a less obvious way they have become the remote controls to our lives as well. Next year, brands will begin utilizing location-based data to more effectively reach consumers and successfully convert customers across the web and mobile. In order for the marketing community, which is presently flooded with optimistic predictions, to continue investing in the mobile channel, the return on this investment needs to foc...
By Admin
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Posted by our team of rockstars.

The Power of Mobile Analytics

Mobile is changing the way we are approaching the environment around us. The way we communicate, work or even play; has been transformed with the advent of smartphones. Americans owning smartphones have outnumbered the basic mobile phones this year according to Mashable Tech. If these figures don’t strike you, maybe the claim by one of the Mashable citation will. By 2015, usage of the mobile web will outpace desktop usage. With the growing number of mobile users, knowing how people are usin...
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Rising Tides

They say that the rising tide will lift all boats and that has definitely been a trend in the industry as of late. We obviously live in a very competitive and young industry. As such, new innovations continue to pop up all over the place. Some of them are in response to a growing need from the business while others simply look to create paths where they don't currently exist.  I wanted to touch on a few things that I've seen as of late that have really caught my eye and I'd love to turn th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Need help with your mobile strategy?

I work with a number of clients who are very focused on Mobile this year. When I say focused it is more like they know they should be focused but they are not exactly sure what to do. This bewilderment is driven by the huge amount of media and research claiming how enormous and critical Mobile has become for businesses to stay competitive. All of this information can make your head spin and leave you feeling that you are falling way behind in meeting your customer’s expectations. My advice wo...
By Admin
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Posted by our team of rockstars.

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