Opticon17 and the Power of Experimentation

Against the force of fierce modern competition for the next customer and market share, companies need an edge. However, that edge will not be apparent, nor will it present itself plainly in a Harvard case study. To find your edge, a process of experimentation will be key to deciphering what works in your favor and what does not. Each company’s path will be different, shaped by industry, line of business, size, and geography. Yet, in general, any experimentation program starts with an experimen...
By Tim Walker
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Tim Walker is Optimization Strategy Practice Lead at Stratigent

How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with less than a week before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.   While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the...
By Admin
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