How Analytics Can Help Higher Ed Course Enrollment

Over the years, higher education has continued to progress the online capabilities of both course offerings and enrollment processes. In fact, a 2014 Survey of Online Learning conducted by the Babson Survey Research Group reported that online enrollment growth far exceeded that of overall higher education. Yet there are issues that remain constant when it comes to higher education, one of these is enrollment rates. Luckily, there are some solutions that can help educational institutions ident...
By Admin
About the Author:

Posted by our team of rockstars.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Analyzing Website Performance at a Glance

Zippy performance is a vital component of any website’s success. Quickly diagnosing site lag issues is critical but not always easy. In-browser tools like Firebug and Chrome’s developer tools can determine which page elements are slow to load, but not if a DNS lookup or redirect is taking way too long, and the data they provide cannot be stored to view page load trends over time. The Navigation Timing API, simple javascript that measures load times for each step in a page load’s lifecycle,...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Are you getting enough value out of your website?

The corporate website is an intrical part to almost every organizations sales/marketing process and still remains the main point of interaction for corporations. The need has never been greater to understand, communicate, and interact with the online behaviors of buyers. A recent study by Forrester Research found a typical business website was ranked first in determining whether a purchase would be made. So what if you have a website and have tracking implemented, but you are not generating a lo...
By Admin
About the Author:

Posted by our team of rockstars.

jQuery on the Web - Why it Matters.

JavaScript is one of the most popular programming languages; the amount of solutions you can create is near limitless. This also means, however, that the number of ways that you can create a solution is also extremely varying. Given the nature of the web and the need for multiple people to interact with code on a page, a more structured method for achieving those solutions is needed to provide a common understanding.   Also, there are several factors that call for a more advanced...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

Free Your Mind: The Dying Microsite

Years ago, a microsite provided the opportunity for a marketer to quickly spin up new content and branding without having to adhere to the time lines it would take to implement the pages to an existing site. It empowered the marketing team while the IT department was running a mile a minute with a different set of priorities. Furthermore, it provided a solution as marketers needed to be agile and create new experiences (with the latest technology) that matched the initiatives they were investing...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

An Adaptive Approach to Competitive Benchmarking

Let's face it, every business likes to stay on top of the competition. In fact, we need to because there are things they do better and vice versa. Competition is a necessity of business; without it, you're going to get comfortable and complacent. In the words of HHH (for those of you who are avid WWE fans like me), you either "adapt or perish."   Adaption vs. adoption. An adaptive business is one that will thrive – look at LEGO, a fairly old-fashioned business that has bounced back fr...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Why your CRO strategy isn’t working.

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with minimal effort, it can do a lot! The common cast of non-conversion characters. There is a common cast of characters that most businesses rely on for metrics that prove all is well with thei...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

A Bad Case of the Silos and the Miracle of Multi-Channel Reporting in Analytics

  “Good, better, best. Never let it rest. Until your good is better and your better is best.” - Tim Duncan   Marketers are increasingly being called upon to look at the bigger picture of their online presence. A decade ago it was pretty impressive to look at what visitors were doing on your website. Now what’s impressive, is viewing the online experience of your customers from start to finish. Did your visitors come from Twitter and which tweet had the mo...
By Admin
About the Author:

Posted by our team of rockstars.

Pages

Contact Us Now