The Monetate – SiteCatalyst Plugin: A Tool You Didn’t Know You Needed

A common challenge with international travel is the ability to speak the same language as the locals. If you have this ability, it can open the door to deeper connections, as well as a more memorable experience. If you do not have this ability, you may often find yourself playing a guessing game.   Several of our clients have found themselves in a comparable situation. When efforts were directed toward the launch of new digital personalization and optimization projects, some foun...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Handbook | Mobile Effectiveness

Handbook
 

Mobile Effectiveness:
Building a Best-in-Class Mobile Experience

 

 

Three Levels of Optimization Maturity

When it comes to building an optimization program, it's very easy to get overwhelmed with the process. Let's face it, the idea of convincing your organization to let you adjust content on a site in real-time is daunting enough, let along putting your neck out there to add value with every test. With each test being an investment in people, process, technology, and content there is an inherent pressure to produce results.   Not all tests win, yet you can learn from every single test yo...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The Buffett Effect: How an Investor Optimized My Personalization Process

When I was growing up, my friends wanted to be just like Mike, dropping 30 points per game. Or Barry Sanders, who averaged 128 rushing yards per game during the ’97 season. Me on the other hand? Well, I was slightly different.    I wanted to be Warren Buffett, the famed investor. As with Jordan or Sanders, Buffett clearly dominated his trade. But, what attracted me was Buffett’s track record. In the 50 years he has controlled Berkshire Hathaway, its market return has rec...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

The New Normal: Shifting Your Data Analysis From Hype to Value

Back in the day, data analysis was nothing more than looking at spreadsheets and guessing what the numbers meant. But with increased competition, unlimited options, and an ever-changing marketplace, a higher priority on how we analyze data is needed, particularly in regards to value. The industry has shown this growing need with more than 75 percent [1] of companies investing or planning to invest in big data over the next two years -- a steep difference from the days of toiling over Excel sh...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Three New Year’s Resolutions For Marketers

The gym is overcrowded, Facebook is full of motivational quotes -- this can only mean one thing:  it’s a new year and the resolutions are runnin’ wild! While I tend to avoid the hoopla around resolutions, I thought it would be fun to identify three resolutions that I believe should show up on every Marketer's set of goals for 2016:   Redefine the “top of the funnel" Evolve competitive insights Grab the brass optimization ring   Redefine...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownership of...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

WEBINAR | Fixing the Most Common Barriers to Conversion

Presented by Stratigent and UserReplay
 

"Fixing the Most Common Barriers to Conversion"

 
 
 

3 Steps to Optimization this Holiday Season

  It may seem too soon to be discussing the holidays, but we all know what’s looming on the horizon in a few months. Last November, I wrote a newsletter to explain how Tag Management was your gateway to avoiding the holiday code freeze (read it HERE). I want to revisit that topic this month since it ties nicely with a webinar I am presenting with Maxymiser on August 5th (you can still sign up HERE!) and provide a few steps you can take to ensure you get the most ROI out of your dig...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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