Opticon 2015: An A/B Testing Recap

  Being the Solutions Consultant for Stratigent I have had the privilege of attending many conferences. So, on the plane ride back from California last week I was trying to figure out how to recap the latest conference, Opticon 2015 by Optimizely. Since this was a conference focused on optimization, why not make the recap like an A/B test (of sorts)? Click on the button below to read the recap you are initially drawn to - I will post the results in the comments section after next week!...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Much Ado About Social Interaction Tracking

So you want to track social interactions on your website. How many times are people “Like”ing my content?  How many Tweets are my articles receiving?  Depending on the nature of your site, these can be very common questions. You may have learned that you can track anything in your imagination with some fancy JavaScript, from scraping text and passing it conditionally into your analytics request to tracking the first time a user changes a form field to create a pseudo-funnel for for...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

KPI Dashboard Best Practices

This month's newsletter is devoted to a topic that I think will increase in importance over the next few years, namely KPI dashboards and the best practices for their use. I am often asked "What is the best way to present or provide web analytics data to the enterprise?" Most often my response suggests the use of KPI dashboards; however, it is important to note that the most effective method of utilizing KPI dashboards is dependent on the individual organization and who within the organization w...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Campaign Analysis And Optimization

Today’s marketers are responsible for utilizing a value-driven approach towards their organizations short and long-term online marketing initiatives. Three of the primary approaches towards deriving that value include: Site Optimization, Business Process Improvements and Campaign Analysis and Optimization. This month, I’d like to discuss the following aspects of campaign analysis and optimization and how it can drastically affect a marketer’s decisions on where to allocate marketing budget...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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