Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

Adobe Analytics Smart Bookmarklet

Some Rules are Meant to be Broken.


5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

INAC15 Recap

On October 15, 2015, Stratigent hosted the first annual IN Analytics Conference (INAC15) at the Field Museum in Chicago for over 100 attendees. For years, Stratigent has focused on providing quality education to the industry by way of the Empower Workshop Series, a multi-city tour focused on training analysts on the day-to-day skills needed to be effective in our industry. INAC15 is a new brand of education focused on providing a sales-free environment for individuals tasked with building or man...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

ACA Fall 2015 Executive Forum Recap

CMO's are very smart people.   I know this is obvious, but it's the why they are smart that I find fascinating.   Looking into the digital future  First, a bit of background. Along with Federica Aperio, Head of Digital at Ebiquity, I had the privilege of being invited to present findings from our joint report with the CMO Council, “The Path Forward: Marketing’s Outlook into the Digital Future,” at the recent ACA Fall 2015 Executive Forum. The report hi...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

WEBINAR | Achieving a Single View of Engagement


Presented by Stratigent, Ensighten, Readers Digest, and the CMO Council.


The Importance of Customer Experience

Customer Experience is a complex process of understanding the relationship with your customers. When done effectively it eases customer acquisition, drives loyalty, and improves retention. Customer Experience is not just about how quickly your web site responds, the presentation of your products, promotions, and the flow of your checkout. In fact, more than 50% of the Customer Experience is subconscious, or how the customer feels about your company. More importantly, Customer Experience is no...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

IN Interview: Ensighten

We are counting down the days until we take over the Field Museum in Chicago for the largest, single day in analytics – INAC15. Leading up to the conference, we sat down with each sponsor to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. Each session features a speaker from leading brands, like HBO, Crate & Barrel, Luxottica, and Fidelity Investments, and the sponsors were the driving force behind each brands success in utilizing the lates...
By Admin
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Posted by our team of rockstars.

IN Interview: Tealium

With a little over a month until the biggest, free analytics conference in Chicago – INAC15, we set off to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. The sponsor organizations are key in setting the stage for the conference, almost literally. Their constituents across global brands, such as Crate & Barrel, HP, Ferguson, and Luxottica, will be the speakers providing insights into the latest marketing technologies and strategies needed t...
By Admin
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Posted by our team of rockstars.


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