ANA Masters of Measurement Recap

The Association of National Advertisers holds several conferences over the year focused on issues marketers in the US face across the advertising industry. Recently, they held the ANA Masters of Measurement conference which honed in on measurement and the idea that better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. Their conference maxim of “what gets measured is what gets done" bea...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Purpose and Profit at the PRSA International Conference

What is the relationship between purpose and profit? When asked, consumers frequently say they prefer brands that are socially responsible, but their purchase decisions don’t always reflect this. For example, while the 2015 Cone Communications/Ebiquity Global CSR study found that 84% of global consumers say they try to purchase products or services that are socially or environmentally responsible, only 63% say they have actually done so.    What accounts for this gap? If c...
By Christopher Martin
About the Author:

Christopher Martin is Associate Account Director at Ebiquity, plc

2015 PRSA International Conference: Identifying, Engaging, and Measuring Brand Influencers

At the recent PRSA International Conference in Atlanta, we were given a peak into the world of brand influencers. With the proliferation of technology and communications channels, brands are now rethinking how they engage with the consumer. As a result, brand influencers, who can provide those meaningful recommendations that lead to consumer action, have become a key communication strategy for many companies. Below are some highlights that illustrate its success.    Identify...
By Jennifer Clark
About the Author:

Jennifer Clark is Account Director, Market Intelligence at Ebiquity, plc

Social Media Listening: The New Way to Measure Success

Social media has become an integral part of empowering the consumer and examining how they engage with brands. While everyone seems to have a social media presence these days, only 7% of the US population used one or more social networking sites 10 years ago, according to the Pew Research Center. Now that figure has increased almost tenfold to 65%.    To accommodate this trend, 71% of brands plan to invest more heavily in social media -- but with so many different touch poin...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

TrendWatching 2015: The Expectation Economy and Beyond

Recently, trend-hungry professionals from across the U.S. were given a sneak peek into the inspirations and applications of industry-driven innovation while attending the New York TrendWatching Conference. The all-day event showcased the most important insights into the future of consumerism, including a trend that’s currently embraced by consumers worldwide – the Expectation Economy. What does this mean to you? We set out to elaborate this movement and uncover new insights while at the c...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

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