3 Internet Pipe Dreams that Robust Analytics Make a Reality

  If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital presence and organization.    Effectively building an analytics program is difficult, however; and it’s not uncommon to wonder, “Should we even go through with this?” or “Wi...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
By Admin
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Posted by our team of rockstars.

The Importance of a Comprehensive Data Layer

Congratulations! Your organization recently implemented a Tag Management Systems (TMS), giving you more control over the marketing tags deployed by your team. The days of spending months trying to get a variable changed or a new analytics tool deployed are over. Before you swear to your IT department that you’ll never need them again, make sure you ask for one more favor: they need to implement a robust data layer containing all the custom information currently being tracked (and those in your...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

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