Moose Jaws, Cheap Tools, Donut Tagging, and Other Things I Saw at eTail West

As always, the beautiful location and great speakers made this year's eTail West an unforgettable event. The focus of the conference was on retailers sharing experiences, challenges and insights with peers, which led to a lot of great content. One topic in particular that I found interesting, which also led to a discussion about a general trend I’ve noticed with my clients, discussed "donut tagging." That's my informal name for it, but the patent was submitted under ‘Automated Tracking of...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The Call Center

As we embark on a pivotal year for the analytics industry, I want to kick off the first newsletter of 2015 by shedding some light on a few next-level concepts that can be applied beyond the digital channel. Mastering the tracking and measurement of your digital channel is the key to unlocking an unbelievable amount of value in the other realms of your business. One of the other realms that seem to go highly neglected is the call center. In a world so concerned with the customer journey, you are...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Holiday Code Freeze and 2015 Planning

As the year comes to a close, the "polar vortex" is already doing a number across the Midwest which ultimately makes me think about warm vacation destinations and opening a Stratigent office near a beach somewhere. Currently, our four offices in Chicago, New York, London and Hamburg don't offer any respite from the cold weather or the ability to golf year round. However, in this newsletter I would like to focus on two other important aspects in our industry that require some attention right arou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Mobile App Analytics

Remember in the movie Men In Black when Will Smith uses the neuralizer to erase people’s memories after they had come in contact with an alien?  We could really use one of those for people looking to track the usage of mobile apps by their customer base.   For years, we have been hooked on one thing:  page views.  The vendors largely forced us to think this way initially as pricing models revolved around it.  Granted, this is what primitive web analytics was based on,...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The First Step in Testing Ideation

If you’re here, you probably already know that your website is failing in ways that you never even imagined were possible. It can be tough to come to terms with that, so if you’ve managed to do so, congratulations! You’ve taken the first step. At this stage in the game, I don’t have to tell you that testing your site and marketing initiatives is extremely important, and a great way to move the needle. Vendors are investing more money in testing than ever before, with new tools and new v...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

You’re Doing it Wrong: Content Marketing Strategy

It is not surprising that more and more companies are increasing their marketing spend on content marketing each year. In fact, marketers, on average, spend over a quarter of their marketing budget on content marketing (B2B Marketing Insider). However, after months of ideation, content design and publication, do we truly know how effective the investment has been? And even more importantly, can we identify which efforts didn’t work? That is exactly the question stakeholders will ask when th...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

"Enterprise" vs "Best in Class" analytics program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following: How do you define an "Enterprise" or "Best in Class" analytics program? I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simply doesn't work in the ever-chan...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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