Building a Mobile Attribution Framework Doesn’t have to be Scary

Mobile analytics can be tricky and after years of working with clients on their mobile framework, I've seen major advancements in the mobile analytics field. A solid, mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content and even build a retargeting program to improve conversion so I’m going to help you breakdown the approach logically so you can not only fully understand your mobile channel but also build your own mobile at...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

An Honest Assessment: Finding Your Current State to Build a Strategy That Works

Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness. While it is true that most organizations have similar goals for their analytics programs (targeting more relevant ads and content to their visitors, driving more revenue and leads through optimization, assessing the performance of high-profile c...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Series: Help! I am the ONLY Web Analyst in my Company | Strategic Partnerships

We’ve touched on aspects of executing your “solo” role, but what we need to discuss is how to overcome one of the key roadblocks you might face – resistance from other teams and managers.  Some may feel threatened or intimidated by the fact that you will be providing the company’s leadership with data, insights, and recommendations that could do one of a few things: - Create more work for them - Highlight errors or things that aren’t working - Conflict with their recommenda...
By Admin
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Posted by our team of rockstars.

4 Promising Digital Analytics Resolutions for 2014

Happy New Year to all! It is the perfect time to jot down resolutions that will help you get your digital analytics program in great shape for the coming year. But instead of lofty and unreasonable goals, you should try to follow these 4 simple tips: Be deliberate, go slow. Don’t try to be a superhero and report everything to your stakeholders. If you are looking to enhance your dashboard set-up, vow to incorporate just one piece of new insight into each weekly or monthly edition....
By Admin
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Posted by our team of rockstars.

Testing & Optimization Part 2

In the last newsletter, we presented an overview of testing and optimization practices. This month we'd like to focus on the experimental design and technology options available for implementing those techniques. Experimental Design Overview There are some basic principles to follow as you design the experiment. Experience will guide you going forward but, in the beginning, the following tips may prove useful. Be specific and document. Before beginning any experiment be sure to be spe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Introduction to Key Performance Indicators

KPI's are merely the quantitative measurements which reflect critical success criteria as defined by the stakeholders of a website. KPI's, if used correctly, will often act as the critical bridge connecting the abundant data and reports that web analytics tools generate with the ability to succinctly evaluate the performance of the web site, business process or marketing campaign that is being evaluated. Without KPI's it can be an overwhelming task to share relevant and actionable data with vari...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Facebook Analytics Webinar Slides

Thank you to all that were able to participate in the Facebook Analytics webinar this week. If you were not able to join, we appreciate your interest and hope you enjoy the attached Facebook Analytics Webinar slides. For the audio recording you can download the webinar here (you must be a registered OMC community user). At Stratigent, we know that social media marketing is a powerful strategy that will make your business more profitable over time. We have helped several fortune 5...
By Admin
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Posted by our team of rockstars.

Collecting and Utilizing Competitor Data

Typically, I write exclusively about leveraging the data that is collected directly from your organization’s own website via tools like Omniture, WebTrends, Visual Sciences, Google Analytics, etc. For this month’s newsletter, I’ll be looking beyond the site centric data collection methods to discuss a different method that has the potential to play an integral role in the optimization of your website: competitive data. Last spring, Avinash Kaushik gave an insightful presentation...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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