Why Your Internal Campaign Strategy May Be Holding You Back (And How to Fix It)

No brainer question of the week: If you could maintain your existing budget, yet achieve a 40% higher customer conversion rate, would you do it? While the answer is probably yes, your internal campaign strategy may be holding you back.    A little backstory for you: In one of my prior roles, I watched my agency peers spend three months and unknown hours devising a strategy for tracking internal campaigns. The resulting strategy was overly complicated and had huge potent...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Three Common Myths in Analytics

Happy Holidays to you and yours! With the end of the year in sight, I thought it would be fun to address a few of the common myths floating around in our industry and provide some of my thoughts around them.     I think the biggest struggle for clients these days is the fact that there are new technologies popping up every day and each one of them has a promise to deliver on something better than anyone else. It's a lot of noise, and fortunately firms like Stratigent exist t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Ebook | Building Your Omnichannel Data Foundation

"Building Your Omnichannel Data Foundation:
This Time It's Personal"

Beyond the Law: Why Organizations need to be Conscientious about Privacy Compliance

Your online visitors today are more aware and pay more attention to the use of their data on the web, so addressing privacy concerns in an open and honest way establishes much needed trust within the visitor experience and brand identity. It doesn't hurt to be ahead of the curve, especially in inherently sensitive areas like financial services, insurance and healthcare, as it only takes one seemingly minor public misstep to tarnish a sterling reputation that required years to establish. ...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Utilizing Tag Management for Personalization

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer's behavior, interests and needs. The next step is for businesses to use that information to deliver higher quality, personalized experiences. However, many organizations still struggle with gaps in the technology infrastructure.    Although there is no argument that the advancements in MarTech have been profound in recent years,...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

Publisher-Listener API: The Superiority of Signals

Advancements in the marketing and technology landscape over past years have helped the availability of accurate data, allowing businesses to interact with their customers like never before. However, with the increase in consumer technology, digitally connecting people and businesses together across time & space, the ability to accurately track the digital user experience across multiple devices and touch points has become increasingly more challenging.   One of the largest ch...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Consultant at Stratigent.

Free Your Mind: Holiday Code Freeze and 2015 Planning

As the year comes to a close, the "polar vortex" is already doing a number across the Midwest which ultimately makes me think about warm vacation destinations and opening a Stratigent office near a beach somewhere. Currently, our four offices in Chicago, New York, London and Hamburg don't offer any respite from the cold weather or the ability to golf year round. However, in this newsletter I would like to focus on two other important aspects in our industry that require some attention right arou...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The Dying Microsite

Years ago, a microsite provided the opportunity for a marketer to quickly spin up new content and branding without having to adhere to the time lines it would take to implement the pages to an existing site. It empowered the marketing team while the IT department was running a mile a minute with a different set of priorities. Furthermore, it provided a solution as marketers needed to be agile and create new experiences (with the latest technology) that matched the initiatives they were investing...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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