POV for Google Tag Solution

There has been a lot of industry buzz surrounding the release of the free  Google Tag Manager tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. At Stratigent we have delivered vendor-neutral Tag Management implementations across multiple verticals such as banking, financial services, e-commerce, entertainment, government, healthcare, high technology, insurance, non-profits, publishing, and retail. The Tag Management...
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The Importance of a Comprehensive Data Layer

Congratulations! Your organization recently implemented a Tag Management Systems (TMS), giving you more control over the marketing tags deployed by your team. The days of spending months trying to get a variable changed or a new analytics tool deployed are over. Before you swear to your IT department that you’ll never need them again, make sure you ask for one more favor: they need to implement a robust data layer containing all the custom information currently being tracked (and those in your...
By Kevin Wysocki
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Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Industry Observations- Jan 2012 Newsletter

Industry Observations I don’t know about all of you, but I couldn’t be more excited for 2012 in this industry.  I’ve been on the road quite a bit lately and have had the opportunity to interact with a lot of people and see a lot of great technologies.  As a result, I’ve got a few observations to share with all of you. Tag Management It’s no secret that the tag management space has really picked up; however, it’s not just about the implementation of an analytics vendor...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Tag Management Systems

2011 has been quite a year for advancements in the web analytics space. Adobe released a new version of SiteCatalyst with advanced segmentation, Webtrends dived deeper into social analytics, Google announced an enterprise version of GA, and the list goes on. What has grabbed my attention the most? None of these. For me, it’s all about tag management. If you haven’t heard of tag management, it’s the ability to manage and deploy any type of digital measurement technology to any platform thr...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

Rising Tides

They say that the rising tide will lift all boats and that has definitely been a trend in the industry as of late. We obviously live in a very competitive and young industry. As such, new innovations continue to pop up all over the place. Some of them are in response to a growing need from the business while others simply look to create paths where they don't currently exist.  I wanted to touch on a few things that I've seen as of late that have really caught my eye and I'd love to turn th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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