CMO's are very smart people.   I know this is obvious, but it's the why they are smart that I find fascinating.   Looking into the digital future  First, a bit of background. Along with Federica Aperio, Head of Digital at Ebiquity, I had the privilege of being invited to present findings from our joint report with the CMO Council, “The Path Forward: Marketing’s Outlook into the Digital Future,” at the recent ACA Fall 2015 Executive Forum. The report hi...

We are counting down the days until we take over the Field Museum in Chicago for the largest, single day in analytics – INAC15. Leading up to the conference, we sat down with each sponsor to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. Each session features a speaker from leading brands, like HBO, Crate & Barrel, Luxottica, and Fidelity Investments, and the sponsors were the driving force behind each brands success in utilizing the lates...

With a little over a month until the biggest, free analytics conference in Chicago – INAC15, we set off to learn more about the organizations behind the IN Analytics Conference’s innovative sessions. The sponsor organizations are key in setting the stage for the conference, almost literally. Their constituents across global brands, such as Crate & Barrel, HP, Ferguson, and Luxottica, will be the speakers providing insights into the latest marketing technologies and strategies needed t...

  As we gear up for the biggest day in analytics, we set off to learn more about the organizations behind the IN Analytics Conference’s stimulating and innovative sessions (learn more about the conference HERE). So we sat down with the companies that provide the latest marketing technologies and greatest strategies that world-leading brands utilize today to build successful marketing programs.    In today’s Flash INterview, we sat down with Danny Dunn, Regional...

Zippy performance is a vital component of any website’s success. Quickly diagnosing site lag issues is critical but not always easy. In-browser tools like Firebug and Chrome’s developer tools can determine which page elements are slow to load, but not if a DNS lookup or redirect is taking way too long, and the data they provide cannot be stored to view page load trends over time. The Navigation Timing API, simple javascript that measures load times for each step in a page load’s lifecycle,...