Handbook | IMPLEMENTATION SOLUTIONS

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Implementation is about building an adaptive platform for your business. Whether you're ready to deploy tag management, implement mobile analytics or build a strategic data layer, we can help you pick a tool that's right for your business, implement the technical aspects to work in harmony with your current structure and ensure overall integrity of the data that's being collected.

Free Your Mind: The Call Center

As we embark on a pivotal year for the analytics industry, I want to kick off the first newsletter of 2015 by shedding some light on a few next-level concepts that can be applied beyond the digital channel. Mastering the tracking and measurement of your digital channel is the key to unlocking an unbelievable amount of value in the other realms of your business. One of the other realms that seem to go highly neglected is the call center. In a world so concerned with the customer journey, you are...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Real-Time Personalization Hurdles

First off, Happy Holidays to you and yours! I love this time of year, because I get to do my two favorite things: spend time with the family and eat.     When I'm not eating, I've found myself spending a lot of time contributing to 2015 predictions and a general review of 2014 from the eyes of a consultancy driving the analytics maturity for some of the largest organizations in the world. I even outlined some of this in my previous newsletter in case you missed...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Building a Mobile Attribution Framework Doesn’t have to be Scary

Mobile analytics can be tricky and after years of working with clients on their mobile framework, I've seen major advancements in the mobile analytics field. A solid, mobile attribution framework will help you gather mobile data to improve the user experience, generate personalized content and even build a retargeting program to improve conversion so I’m going to help you breakdown the approach logically so you can not only fully understand your mobile channel but also build your own mobile at...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Testing & Optimization Part 2

In the last newsletter, we presented an overview of testing and optimization practices. This month we'd like to focus on the experimental design and technology options available for implementing those techniques. Experimental Design Overview There are some basic principles to follow as you design the experiment. Experience will guide you going forward but, in the beginning, the following tips may prove useful. Be specific and document. Before beginning any experiment be sure to be spe...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Add Multi-Channel Data Warehousing to Your Toolkit

In recent newsletters I’ve referenced the Marketer’s toolkit. The kit often contains tactics such as one-to-one marketing, online strategies, old and new distribution channels, crisis management, database marketing, direct marketing, branding, niche and segment marketing, as well as CRM. The Marketer’s toolkit continues to expand as new technologies and ideas come to fruition, and the role of the tactics within this toolkit is to help the Marketer better understand the lifecycle of their v...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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