Opticon 2015: An A/B Testing Recap

  Being the Solutions Consultant for Stratigent I have had the privilege of attending many conferences. So, on the plane ride back from California last week I was trying to figure out how to recap the latest conference, Opticon 2015 by Optimizely. Since this was a conference focused on optimization, why not make the recap like an A/B test (of sorts)? Click on the button below to read the recap you are initially drawn to - I will post the results in the comments section after next week!...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Testing & Optimization: Ingredients for a Successful Site

Testing is an important ingredient in the recipe of a successful web site. If a site becomes stale or needs a burst of flavor to reach a wider audience with a more discerning palate, testing allows for making changes on the fly that can lead to a much larger impact.   However, with so many different aspects of your site you can test, a well-designed testing plan is needed to ensure you truly understand the ‘what’ and ‘how’ of the test results. To help you cook up a good p...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

Utilizing Tag Management for Personalization

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer's behavior, interests and needs. The next step is for businesses to use that information to deliver higher quality, personalized experiences. However, many organizations still struggle with gaps in the technology infrastructure.    Although there is no argument that the advancements in MarTech have been profound in recent years,...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

How to Make the Most of Opticon 2015

Opticon is comin’ in hot! …with less than a week before the world’s leading experts in experience optimization and personalization descend on San Francisco for two days of learning, networking, knowledge-dropping…and of course, an insane amount of fun.   While it may not be time to pack your suitcase just yet, it’s never too early to start preparing for a meaningful conference experience. We’ve compiled a list of tips to help you make the most out of your time at the...
By Admin
About the Author:

Posted by our team of rockstars.

CPGs, This One’s For You.

We are all victims of taking the easy way out when we are writing content and focusing on the examples that can be tied to a login, a loyalty number, a conversion, or some other form of PII. Let’s face it, the story tells itself in those situations. Then, when we are at a conference and someone asks a question about their CPG business, we freeze and revert to talking about that really great case study for the client that isn’t a CPG company that allowed us to completely customize a la...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Updating your Website, from Optimization to Personalization

  Your brand website is the virtual face of your company and the experience it provides affects the behavior of your visitors, your potential customers. Because of this, it is important to continually change and evolve your site to keep up with your visitors - their needs and wants are continually changing and so should your site. If you have ever noticed visitor volume slipping or usage of certain aspects of your site dwindling, then perhaps it is time (or past time) to think about...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

How Multi-Channel Analytics helps IHG understand its Customers

  InterContinental Hotels Group is one of the world’s largest leisure businesses* managing 4,800 hotels and 710,000 guest rooms in nearly 100 countries. Over 350,000 people work across IHG’s hotels and corporate offices worldwide. Over the past four years, IHG has invested significantly in multi-channel digital analytics, turning what was a Cinderella discipline into the beating heart of the global business.           Based out of...
By Admin
About the Author:

Posted by our team of rockstars.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Uncover the Hidden Riches from Your Data with the Google Cohort Analysis Report

  Buried within your data are treasures waiting to be revealed. One way to uncover these insightful bits of information, aka ‘gems,’ from your data is by effectively and strategically utilizing cohorts and cohort analysis (aka ‘your treasure map’) within Google Analytics. These tokens of insight can help in addressing business questions, but many still don’t effectively understand how cohort analysis works and what information it provides. In this post, I am going to outlin...
By Yang Zhang
About the Author:

Yang Zhang is a Senior Analyst at Stratigent.

Free Your Mind: Voice of Customer

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. There is no better metric for improving your customer experience than actual customer feedback.     For years, organizations have tried to use attitudinal data to enhance the analysis of the behavioral data within thei...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Pages

Contact Us Now