Real-Time Personalization Hurdles

First off, Happy Holidays to you and yours! I love this time of year, because I get to do my two favorite things: spend time with the family and eat.     When I'm not eating, I've found myself spending a lot of time contributing to 2015 predictions and a general review of 2014 from the eyes of a consultancy driving the analytics maturity for some of the largest organizations in the world. I even outlined some of this in my previous newsletter in case you missed...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Part Series: Using SQL to Help Manage Your Tealeaf Environment

Tealeaf provides an enormous amount of data about your customer’s web experience. It also provides a great level of detail about itself including: processing and storage statistics, user activity, and all configuration files with their respective change histories.  As a Tealeaf administrator, sometimes you have simple questions with no clear way to answer them.     Unfortunately, in many cases, there isn’t an easy way to answer these requests via the portal. This is...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Free Your Mind: Analytics Team Structure

  A strong analytics program isn’t just about implementing the right solutions; it’s also about having the right people in place to support those solutions. Two questions have caused quite a debate over the years regarding an analytics team: how many people should you have on your analytics team? How should the team be structured to deliver the best possible output for the organization?   With no clear-cut answer or one-size-fits-all approach that makes sense, the in...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

The First Step in Testing Ideation

If you’re here, you probably already know that your website is failing in ways that you never even imagined were possible. It can be tough to come to terms with that, so if you’ve managed to do so, congratulations! You’ve taken the first step. At this stage in the game, I don’t have to tell you that testing your site and marketing initiatives is extremely important, and a great way to move the needle. Vendors are investing more money in testing than ever before, with new tools and new v...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

3 Internet Pipe Dreams that Robust Analytics Make a Reality

  If you’re picturing your analytics data as another source of slideshow-fodder for your meetings, you need to focus on a much larger prize - analytics isn’t just about getting statistics for your spreadsheets. A robust analytics program will open up new capabilities for your digital presence and organization.    Effectively building an analytics program is difficult, however; and it’s not uncommon to wonder, “Should we even go through with this?” or “Wi...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Why your CRO strategy isn’t working.

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with minimal effort, it can do a lot! The common cast of non-conversion characters. There is a common cast of characters that most businesses rely on for metrics that prove all is well with thei...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Testing & Optimization Part 1

This issue will begin a series of two articles taking an in-depth look at online testing and optimization. The second issue we will continue the discussion with a detailed examination of some of the underlying technologies that are required to implement a successful testing program. We will also address the intricacies of experimental design and assist in the identification of what variables to test. What is Testing & Optimization?  Scientifically and statistically rigorous tests desig...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Onsite Behavioral Targeting

When leveraged correctly, onsite behavioral targeting can greatly benefit an organization’s online marketing program by allowing them to reach visitors in a more effective manner. Due to the growth of this industry, I’d like to take this opportunity to answer some of the most frequently asked questions about behavioral targeting including: What is Behavioral Targeting? Behavioral targeting is a largely automated means of creating a more personalized web site experience by observing t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Introduction To Multi-Channel Analysis

One of the topics that are of increasing interest to the web analytics community has been the analysis of multi channel data and how organizations can most effectively leverage this process for optimal value. This month, we will explore the business case for investing in multi channel data analysis, the highest value channels of data to integrate together and the best practices for approaching this type of analysis. Business Case The reason why the analysis of multi channel data is so critica...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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