2018 ANA Advertising Financial Management Conference – 5 Key Takeaways

One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Advertising Financial Management (ANA AFM) held in Hollywood, Florida. The ANA AFM Conference is the event that brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders interested in ef...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Improving Media Transparency as New Technologies Are Adopted

Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative was initially released, but there is still progress to be made. As we look forward to the upcoming ANA Financial Management conference, we took a reflective look back at the topics over the years. At last year’s conference in particular, the lack of transpar...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

The Search for Media Transparency Continues

Despite massive improvements over the past year for providing transparency in media, it is still a significant issue that companies are actively trying to fix. At the annual ProcureCon Marketing conference, held at the Marriott Hotel in the heart of New Orleans, the main buzzword of the year, transparency, was in full effect. Since the ANA Media Transparency Initiative was published last year, the topic of transparency has never been bigger and it was clear based on the discussions at Procure...
By Mike Presser
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MIke Presser is a Solutions Consultant at Ebiquity

Seven Critical Elements to Ensure a Successful Media Agency Review

One of the main stories of 2017 has been the increased focus on the brand-agency relationship. As brands look to increase transparency and agencies set out to provide the level of insight requested, it is a focus that will likely continue into the new year. This new focus means that advertisers are held to a higher level of accountability, so they need to be confident that their media agency partners can deliver on their promises; whether that’s strategic, financial, service-related, or a c...
By Emily Tuczinski
About the Author:

Emily Tuczinski is an Account Development Manager for Ebiquity - North America

See the Entire Picture with Total View Attribution

Have you ever asked yourself the question “What are the shares between online and offline sales & media?” Or maybe the question was “What is the business impact of our marketing investments?” Today’s media landscape is full of challenges that impact your ability to achieve business goals. Among the top challenges are ever evolving fraud tactics, debates over viewability standards, and transparency between your media agency and your team. These pressures are underscoring the impo...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Total View Attribution Guide

Most total view attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why. A better approach is a hybrid of top-down econometrics and bottom-up attribution to develop a full understanding of what is driving the conversion goal and true value of each touch point.

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.

 

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.   The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Transparency Doesn't Diminish the Quality of Work

Much has been said about the Association of National Advertisers’ Transparency Initiative, of which I had the privilege of being a part of since Ebiquity and FirmDecisions authored the recommendations on the path forward for the industry.  A year ago, we were eagerly awaiting the findings of the study so we could digest those into actionable next steps for advertisers.  While we embark into 2017 with our clients and partners, I thought it would be a good idea to address the prov...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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