Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

A New Analytics Vendor Power Rankings

If you've been keeping up with our industry, you have probably seen the Forrester Wave: Web Analytics, Q2 2014 report.  I'm not going to get into some of the shocking results and flaws in the research, as you can see by their chart below – their empirical research leaves much to be desired. So in response, I want to have a little fun and introduce to you my own ranking system.    For those longstanding subscribers to my newsletter, you know that I have been a lifelong...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Farewell to Unica: 3 Steps to Migrating Platforms + Free Consultation

A couple of weeks back, the Stratigent team was given some unfortunate news: IBM is sunsetting the Unica NetInsight analytics product. Cue up the Boys II Men because it truly is so hard to say goodbye to this platform. We have had the pleasure of working with the Unica solution as Unica’s premier partner dating back to well before the IBM acquisition. We worked with most of their largest clients and helped to create analytics plans that generated incredible success for these organ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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