Vendor Selection

Let our vendor network work for you.

Our extensive partner network allows us to work with you to pick the perfect vendor for your needs. Our relationships with the leading vendors in the digital analytics space means you have a choice and that’s a beautiful thing.
To keep up with the changing landscape in the industry, our team regularly works with partners on vetting out new technologies, new solution trainings and certification programs. This allows us to easily identify the proper technology to fill gaps and build scalable programs for our clients. This also gives us the advantage of being on the cutting edge of innovation as we help test new technologies from our partners.

Mr. Miyagi’s Path to Vendor Selection

Here’s a question I know you’ve asked yourself: what does Mr. Miyagi know about vendor selection?     The answer is simpler than you’d think. Mr. Miyagi – the wise mentor from the classic Karate Kid films -- was a fisherman and a martial artist. For all intents and purposes, this meant he knew about the complex nature of vendor selection, as well as how those vendors would satisfy his varying business requirements. In addition, he likely knew whether those vendors we...
By Adam McArdell
About the Author:

Adam McArdell is a Senior Technical Consultant at Stratigent.

3 Trends I’d Like to See in 2016

While it may be difficult to believe, here we are at the end of October and many of you are likely preparing for your upcoming Holiday Code Freeze. November always ends up being a big month for our company, as we spend a bit of time doing a post-mortem analysis of the business over the past year, while focusing most of our efforts on the innovation for the year ahead. So, I thought I’d share a partial list of the trends with you that we hope to see catch on in 2016:   Evolu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Breaking Up with Your Vendor: Why, How and What You Need to Know

When it comes to working with vendors, unfortunately situations may arise where the vendor is more interested in protecting their territory than empowering the client. These instances can easily derail the long-term goals of major enterprise projects and must be remedied quickly. However, identifying and resolving the issue isn’t always an easy task.   We have worked with a diverse portfolio of partners through our Multi-Channel Partner Network for more than a decade and we’v...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Updating your Website, from Optimization to Personalization

  Your brand website is the virtual face of your company and the experience it provides affects the behavior of your visitors, your potential customers. Because of this, it is important to continually change and evolve your site to keep up with your visitors - their needs and wants are continually changing and so should your site. If you have ever noticed visitor volume slipping or usage of certain aspects of your site dwindling, then perhaps it is time (or past time) to think about...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

The Business: Optimizing your Data Collection Approach

In your ongoing mission to conquer the digital space with brand awareness, you first must face the challenges of sifting through data, and a lot of it! Don't be scared, however, it's only information and it's spreading across all of your business channels in ways that no one could have possibly imagined. In order to return to your stakeholders with the spoils of your hard work and effort so all can celebrate in victory with extensive bonuses and hi-fives, you have to ask yourself - what I can d...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Busting 3 Myths with Google Analytics Premium

Partner Spotlight: Google Analytics Premium   There is a rising theme in our industry today: if you don’t own your data, you don’t own your destiny. Every data analysis and management strategy should prioritize data ownership. Yet the task of managing and processing said data at the necessary speeds is no small order. Unless you are a technology giant that has invested hundreds of millions of dollars in one of the world’s fastest data infrastructures, it’s in your be...

5 Rules to Choosing an Enterprise Analytics Vendor

With the landscape of business analytics becoming increasingly more saturated with programs and partners offering their expertise on specific specialties, you might find yourself struggling with the complexity of creating a solid BA framework. As an industry professional with many years in consulting for companies such as Vevo and Target, I am going to provide you some inside knowledge on building a strong ground-floor for your analytics framework. This will help you not only process and manage...
By Admin
About the Author:

Posted by our team of rockstars.

What Urchin's Discontinuation Means for You

I wanted to take a few moments to talk about Google’s decision to discontinue the sale of Urchin and frame up what that means for those of you currently using the software.  Let’s start with the facts.  Urchin will no longer be available for partners to resell as of March 28, 2012. So, your option right now is to continue using the version of Urchin you have, upgrade to the newest version to be completely up to date, or simply look at other options. While Urchin will no...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.


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