Partner Spotlight: Channeling Real-time Data into Powerful and Actionable Visualizations

Data visualization is an important function to a strategic marketing program – it is the vehicle that enables decision-makers to gather insights across marketing efforts. Advancements in technology, and the introduction of numerous new providers, have strengthened the capabilities for visualization through increased connectivity, automation, and innovative design. However, despite all the offerings available, the challenge of understanding what to do with the vast amount of data being processe...
By James Martin
About the Author:

James Martin is a Senior Consultant at Stratigent 

The Best Google Analytics Reports You Didn't Know Existed

Google Analytics is a solid cornerstone for any marketing program. Google’s custom reports and dashboards are highly effective in data analysis with the standard reports and dashboards they offer. But deep inside the tree of default GA reports lay numerous classic reports and more advanced reporting modules that Google has rolled out to their users that go virtually undiscovered.     If you’re a frequent Google Analytics user, you’ve probably become very good at creating...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Telling a Story with Data Visualizations

Data visualizations allow us to tell a story with numbers, in a fashion that our brains can instantly comprehend. However, being successful with your visualizations depends on the quality of the data utilized, the right questions posed, an understanding of the audience – not to mention, an elegant simplicity that immediately communicates its purpose.   This isn’t always easy to achieve; let’s face it, our human brains are incapable of understanding the ever-increasing amounts of...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

Webinar | Why Marketers Need Dashboards Now More than Ever

Presented by Stratigent & Klipfolio
Learn how to turn your raw data into beautiful dashboards on our webinar with Klipfolio!
In this webinar, you will learn:
  • Why marketers need digital dashboards
  • The CMO’s perspective

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

Using Geo Charting to Succeed with Data Visualization

Every day, 2.5 quintillion bytes of data are created, with 90% of the world’s data created in the last two years alone*. As data continues to exponentially grow, the way in which organizations utilize data collected for business decisions is becoming more crucial and complex. Presenting data visually can uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. One visualization practice that can help display historical patterns is geo charting. Som...
By Admin
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KLIPFOLIO: Dynamic Dashboards and Data

A division of Stratigent is focused on utilization - getting the right data to the right people at the right time and in the right format for the audience. As part of that, we have built partnerships with many of the leading visualization platform vendors. In this blog post, we will outline some of the cool, technical features of one of those partners: Klipfolio     Dynamic Dashboards Klipfolio is a hosted dashboard tool that lets you create real-time dashboards to m...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

The Top 3 Data Visualization Sins

As an analyst, you spend time meticulously collecting, parsing, and interpreting data, but if you can’t properly communicate your interpretations to decision makers, all of your effort may fall on deaf ears. To help you avoid making some common yet preventable mistakes, I’m going to walk you through the top three difficult-to-see sins of data visualization.  Visualizations are a translation device – they allow technical-minded analysts to harness incomprehensible trends and figure...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Stratigent, Klipfolio Announce Joint Webinar: Why Marketers Need Dashboards.

Webinar: Why Marketers Need Dashboards. 
Stratigent and Klipfolio have partnered together to host a webinar to help educate on the usefulness and necessity of dashboards for the modern-day marketer. The webinar includes a variety of topics ranging from tips for marketers just starting out to best practics from the CMO perspective.

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