How Analytics Can Help Higher Ed Course Enrollment

Over the years, higher education has continued to progress the online capabilities of both course offerings and enrollment processes. In fact, a 2014 Survey of Online Learning conducted by the Babson Survey Research Group reported that online enrollment growth far exceeded that of overall higher education. Yet there are issues that remain constant when it comes to higher education, one of these is enrollment rates. Luckily, there are some solutions that can help educational institutions ident...
By Admin
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Posted by our team of rockstars.

A Crawl, Walk, Run Approach to Data Integration

In today's multichannel world, there are few things more exciting (and daunting) than integrating visitor data across all of your customer touch points. While you might be tempted to pull everything in all at once so you’ll have it, ‘just in case’—be mindful that this is, in fact, a very counterproductive and flawed approach to data collection. That ‘just-in-case’ data will quickly turn into an obnoxious overload of data and cause major downfalls.   In attempting to p...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

Free Your Mind: Voice of Customer

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. There is no better metric for improving your customer experience than actual customer feedback.     For years, organizations have tried to use attitudinal data to enhance the analysis of the behavioral data within thei...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: The Call Center

As we embark on a pivotal year for the analytics industry, I want to kick off the first newsletter of 2015 by shedding some light on a few next-level concepts that can be applied beyond the digital channel. Mastering the tracking and measurement of your digital channel is the key to unlocking an unbelievable amount of value in the other realms of your business. One of the other realms that seem to go highly neglected is the call center. In a world so concerned with the customer journey, you are...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

How in the "HEC" is my business doing? The Impact of Customer Sentiment

Whenever I submit consumer feedback, respond to a survey or post a comment on a site, I wonder about the value of my commentary. How important is feedback to your business, and if so in what respect? Am I just a UV metric that is considered highly engaged or am I a shopper who took the time to let the shop know how I felt about my overall experience with their digital storefront? When I ask this question as a strategic business consultant to organizations, the response received often stretche...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Fear of Feedback

Feedback - when executed correctly - can improve results and strengthen organizations. I have recently been thinking a lot about how analytics and the concept of feedback are related. After all, providing analysis is really a form of feedback - when it is positive, it’s usually an easy task to deliver the message. Conversely, when the analysis is less than desirable for the receiver, we’re often apprehensive about providing that feedback to them. I’ve noticed this fear of feedback in wor...
By Admin
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Posted by our team of rockstars.

Enhance Your Data - Through Integrating VOC (part 2)

A couple months back, I started a two-part series on integrating Voice of the Customer (VOC) data into your analytics solution. You can reference my previous article on OpinionLab integrations here. This month, I will focus on ForeSee Results. Similar to OpinionLab, ForeSee Results is also a VOC vendor. However, their solution delivers surveys that leverage the American Customer Satisfaction Index (ACSI) to provide valuable data about the user experience. This data is very different from the pag...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Enhance Your Data - Through Integrating VOC

Throughout the years, I’ve helped clients work through data integrations of many forms.  The common goal in all situations is to help clients enhance the way they use their data and make it not only more efficient to collect and analyze but more actionable to drive important business decisions.  Today, I’d like to take this opportunity to talk specifically to integrations I have been working on in the Voice of Customer (VOC) space. Stratigent has performed several integrations wit...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Integrating Voice of Customer Data with Web Analytic Data

Having voice of customer (VOC) data is great for getting more of a personal feel for what customers think as they navigate and use the features on a site. Some great insights that can be analyzed for VOC are comments, user ratings, recommendations, and overall satisfactions during a visit. As tracking for VOC expands, it is important to not keep the data siloed in its own reporting interface, but to also bring the data into the analytics reporting interface. With my experience, working with a...
By Admin
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Posted by our team of rockstars.

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