Media is becoming increasingly complex and transparency a growing concern for marketers, especially in digital. As a result, brands are finding it more difficult to have confidence that they are managing their investment well enough and that they are getting the best results.
We had a great time at Digital Velocity 2015! Our CEO, Bill Bruno, presented on the Expert Panel focused on leveraging data management platforms [DMP] to engage visitors and existing clients. Here's a glimpse of Bill giving some insight into the future of data management platforms... with a little influence from wrestling great, Hulk Hogan.